We reviewed over 200 businesses worldwide*, and have identified over 165 businesses operating in the care economy across Latin America, Sub-Saharan Africa and Asia who met the following 4 criteria: 
1. Geography focus: operating in project target countries.
2. Care economy impact: business activities recognize, reduce, reward or redistribute care work.
3. Proof of concept: care economy activities at least at the launch stage (none of the businesses are at concept stage).
4. Market-based intervention: already or planning to be financially profitable or to generate income in the medium term.

Out of the mapping we selected 60 businesses to conduct a full profile and showcase potential investment opportunities. These profiles have been created from information and data provided by the business itself. Use the filter on the left to access the businesses profiled.

* Disclaimer: The data presented in the business mapping and profiles is based on information provided by the businesses and has not been independently verified

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AgeWatch Africa Foundation

Headquarters: Kenya

Country of Operations: Kenya
Women owned / led: Not women owned or led
For more information, download the full
business profile here
About the organization: AgeWatch Africa Foundation (AAF) is a non-profit social enterprise whose mission is to provide compassionate and high-quality care to the elderly in rural Kenya. AAF provides a variety of care services including home care, group day-care, palliative care and a full-service residential care facility. AAF’s customers include economically disadvantaged, those in poor health, people living with disability, and those living alone.
Stage of Growth: Small scale roll-out/Early stage
Types of Services: Elderly-care (Ages 60 and above), Care for persons with special needs (disabled / differently abled persons), Care for people with illnesses
Activities in the care economy: Provision of affordable services that provide care & domestic work
Pathway to impact: Recognize, Reward, Reduce, Redistribute

Atend

Website: www.atend.mx
Headquarters: Mexico

Country of Operations: Mexico
Women owned / led: Information not available
About the organization: Atend is the safest and most efficient way to find quality caregivers and nursing services to deliver home care for the elderly. The company offers ease of contracting and payment for elderly care, home nursing, short-term services, and nannies, for which they have trained their staff to respond fast and efficiently.
Stage of Growth: Small scale roll-out/Early stage
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Child-care (Ages 6 and above), Elderly-care (Ages 60 and above), Domestic services
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of technology, services & policies/practice that improve condition for domestic & care worker (e.g. apps that calculate decent remuneration), Provision of affordable services that provide care & domestic work (e.g. affordable daycare services in rural areas)
Pathway to impact: Reduce, Reward, Redistribute

CACEH

Headquarters: Mexico

Country of Operations: Mexico
Women owned / led: Founded by at least one woman, At least 51% owned by women, At least 30% of women in board of directors
For more information, download the full
business profile here
About the organization: CACEH (Centro Nacional para la Capacitación Profesional y Liderazgo de las Empleadas del Hogar) is a Mexican non-profit organization founded and led by women who are former household workers. The organization promotes the professionalization of household workers and advocates for their rights.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Domestic services
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of technology, services & policies/practice that improve condition for domestic & care worker (e.g. apps that calculate decent remuneration), Awareness raising on the care economy through marketing, information campaigns & programmes that raise awareness & increase motivation
Pathway to impact: Recognize, Reward

Homely

Headquarters: Mexico

Country of Operations: Mexico
Women owned / led: Founded by at least one woman, At least 51% owned by women, At least 30% of women in board of directors
For more information, download the full
business profile here
About the organization: Homely is a digital platform that connects clients with a trusted cleaning professional for their home or office more easily, quickly, and securely. Employees can choose to provide hourly or fixed contract work. In both cases, domestic workers receive all the legal and social benefits. Homely´s mission is to provide adequate tools for the economic independence of cleaners/keepers and continue expanding to other domestic and care jobs such as caregivers and nurses.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Domestic services
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of technology, services & policies/practice that improve condition for domestic & care worker (e.g. apps that calculate decent remuneration), Provision of affordable time and labour saving technology and products (e.g. product that makes washing, cooking more efficient), Awareness raising on the care economy through marketing, information campaigns & programmes that raise awareness & increase motivation
Pathway to impact: Recognize, Reward, Redistribute

Jazza Centre Limited

Headquarters: Kenya

Country of Operations: Kenya
Women owned / led: Founded by at least one woman
For more information, download the full
business profile here

 
About the organization: Jazza Centre is a for-profit social enterprise that trains and places domestic workers in Kenya. The enterprise formalizes the employment process for domestic workers by ensuring that domestic workers and employers sign employment contracts. Jazza Centre increases recognition and reward for domestic workers by negotiating fair terms of employment and skill development. It reduces the burden of care work in households through provision of trained domestic workers.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Child-care (Ages 6 and above), Elderly-care (Ages 60 and above), Care for persons with special needs (disabled / differently abled persons), Domestic services
Activities in the care economy: Provision of technology, services & policies/practice that improve conditions for domestic & care worker
Pathway to impact: Recognize, Reward, Redistribute

Kidogo

Headquarters: Kenya

Country of Operations: Kenya
Women owned / led: Founded by at least one woman
For more information, download the full
business profile here
About the organization: Kidogo is a non-profit social enterprise that improves access to high-quality, affordable early childhood care & education in Kenya’s low-income communities. Kidogo supports women entrepreneurs to initiate or improve the quality of their own, community-based childcare micro-businesses. Kidogo reduces care work as parents have access to quality childcare service at the centres. 82% of Kidogo kids hit developmental goals. Kidogo kids receive health and nutrition interventions, that have also led to a 41% reduction in stunting.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5)
Activities in the care economy: Provision of affordable services that provide care & domestic work
Pathway to impact: Recognize, Reward, Redistribute

LivelyHoods Kenya

Headquarters: Kenya

Country of Operations: Kenya
Women owned / led: Founded by at least one woman, At least 30% women in senior leadership positions, At least 30% of women in board of directors
For more information, download the full
business profile here
About the organization: Livelyhoods Kenya is a non-profit social enterprise that provides last-mile distribution of essential items in slum communities of Kenya. Livelyhoods Kenya trains women who work as sales agents in the community. Through its intervention, Livelyhoods has enabled women to purchase products that have reduced their care work, including cookstove and solar lights. Adoption of these products has reduced household expenditures and drudgery for women.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Domestic services, Labour saving solutions
Activities in the care economy: Provision of affordable services that provide care & domestic work
Pathway to impact: Reduce, Reward

Mi Dulce Hogar

Headquarters: Mexico

Country of Operations: Mexico
Women owned / led: Founded by at least one woman, At least 51% owned by women
About the organization: Mi Dulce Hogar provides formal jobs for domestic workers in Mexico through a quick and efficient hiring process to recruit reliable keepers and cleaners. Mi Dulce Hogar’s work relies on three pillars: safety through a rigorous hiring process, quality training programs, and formal jobs that provide legal and social benefits. Their objective is to connect and formalize as many employees ad they can.
Stage of Growth: Established/Mature
Types of Services: Domestic services, Labour saving solutions
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of technology, services & policies/practice that improve condition for domestic & care worker (e.g. apps that calculate decent remuneration), Provision of affordable time and labour saving technology and products (e.g. product that makes washing, cooking more efficient)
Pathway to impact: Reduce, Reward, Redistribute

Sitly

Website: www.sitly.co
Headquarters: Netherlands

Country of Operations: Argentina, Mexico, Colombia, other Latin America countries
Women owned / led: Information not available
About the organization: Sitly is a platform that connects families with nannies and babysitters. Sitly is built by parents, for parents. They want kids to have the best care, and parents to have peace of mind when they can’t take care of their kids. Sitly is now the fastest-growing platform that allows babysitters, nannies, and families to connect while it recognizes and dignifies people’s work dedicated to childcare.
Stage of Growth: Established/Mature
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Child-care (Ages 6 and above)
Activities in the care economy: Provision of affordable services that provide care & domestic work (e.g. affordable daycare services in rural areas)
Pathway to impact: Reduce, Reward, Redistribute

Strong Start

Headquarters: Kenya

Country of Operations: Kenya
Women owned / led: Founded by at least one woman, At least 51% owned by women, At least 30% women in senior leadership positions, At least 30% of women in board of directors
For more information, download the full
business profile here
About the organization: Strong Start is a for-profit company that provides caregivers and domestic staff in Kenya with technical skills training in early childhood development, household management, self advocacy and job search training. It connects with caregivers and domestic staff through community micropods and blended trainings to support them in advancing their technical and advocacy skills at their workplaces. The enterprise has trained 144 caregivers via live blended trainings and worked with 634 caregivers in micropod & playgroup programs. The company’s services not only reduce the burden of care work but also upskill caregivers and domestic workers.
Stage of Growth: Small scale roll-out/Early stage
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Domestic services
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers
Pathway to impact: Recognize, Reward

The Mother Goose Kenya

Headquarters: Kenya

Country of Operations: Kenya
Women owned / led: Founded by at least one woman, At least 51% owned by women, At least 30% women in senior leadership positions
For more information, download the full
business profile here
About the organization: The Mother Goose Kenya is a community-based organization (CBO) that focuses on helping communities improve the quality of child-care focusing on the following themes: empowering women and parents, parenting solutions and quality childcare solutions. The entity’s services reduce the burden of unpaid care work families through provision of domestic workers. Furthermore, the entity also empowers domestic workers by providing trainings and placements.
Stage of Growth: Established/Mature
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Child-care (Ages 6 and above), Domestic services
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers
Pathway to impact: Recognize, Redistribute, Redistribute, Reward

Uthabiti Africa

Headquarters: Kenya

Country of Operations: Kenya
Women owned / led: At least 30% women in senior leadership positions, At least 30% of women in board of directors
For more information, download the full
business profile here
About the organization: Uthabiti is a for-profit entity that exists to accelerate early childhood care, education and development (ECCED) in Africa. It accelerates access to quality and affordable childcare services for all. The organization redistributes care and domestic work by coordinate collaboration among childcare actors, facilitates organizing of childcare entrepreneurs and service providers; as well as influences creation of an enabling policy environment that supports child care enterprises and the childcare workforce to thrive. In 2021, the entity has also set up a non-profit entity.
Stage of Growth: Small scale roll-out/Early stage
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5)
Activities in the care economy: Provision of technology, services & policies/practice that improve conditions for domestic & care worker
Pathway to impact: Recognize, Reward, Redistribute

Xalco Ltd – Trading as “UJUZI FURSA AFRICA” “HOMECARE360” “COMFORTCARE360”

Headquarters: Kenya

Country of Operations: Kenya, South Sudan
Women owned / led: Founded by at least one woman, At least 51% owned by women, At least 30% women in senior leadership positions, At least 30% of women in board of directors
For more information, download the full
business profile here
About the organization: Xalco Ltd is a social enterprise that trains and certifies caregivers in Kenya and South Sudan. Its services include provision home health care services such as asssitance to daily living, companionship to elders, post operation/surgery patients, mentally ill elders, among others. The enterprise leverages an online platform to connect caregivers to customers. Its services not only reduce the burden of care work but also provide trainings to caregivers.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Elderly-care (Ages 60 and above), Care for persons with special needs (disabled / differently abled persons), Care for people with illnesses, Labour saving solutions
Activities in the care economy: Provision of affordable services that provide care & domestic work
Pathway to impact: Recognize, Reward, Redistribute