Mi Dulce Hogar
Company overview
Website:
www.midulcehogar.mx
Headquarters: Mexico
Countries of Operations: Mexico
Women owned /led: Founded by at least one woman, At least 51% owned by women
Year of founding: 2015
Number of FTEs
: 50 to 100 FTEs
Legal status of the organization
: For-profit
Company overview
Website: www.lavanderiapp.io
Headquarters: Mexico
Countries of Operations: Mexico
Legal status of the organization
: For-profit
Year of founding: 2018
Number of FTEs
: 5 to 20 FTEs
Women owned / led: Founder
Care economy activities and business model
About the organization:
Mi Dulce Hogar provides formal jobs for domestic workers in Mexico through a quick and efficient hiring process to recruit reliable keepers and cleaners. Mi Dulce Hogar's work relies on three pillars: safety through a rigorous hiring process, quality training programs, and formal jobs that provide legal and social benefits. Their objective is to connect and formalize as many employees ad they can.
Activities in the care economy:
Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of technology, services & policies/practice that improve condition for domestic & care worker (e.g. apps that calculate decent remuneration), Provision of affordable time and labour saving technology and products (e.g. product that makes washing, cooking more efficient)
Mi Dulce Hogar provides formal jobs for domestic workers in Mexico through a quick and efficient hiring process to recruit reliable keepers and cleaners. Mi Dulce Hogar's work relies on three pillars: safety through a rigorous hiring process, quality training programs, and formal jobs that provide legal and social benefits. Their objective is to connect and formalize as many employees ad they can.
Stage of growth: Established/Mature
Type of services: Domestic services, Labour saving solutions
Number of customers (2020): Less than 1,000
Number of customers (2019): Less than 1,000
Number of customers (2018): Less than 1,000
Type of services: Domestic services, Labour saving solutions
Number of customers (2020): Less than 1,000
Number of customers (2019): Less than 1,000
Number of customers (2018): Less than 1,000
Financials
Revenue USD (2020): Between 250,000 to 500,000
Revenue USD (2019): Between 250,000 to 500,000
Revenue USD (2018): Between 100,000 to 250,000
Pathways to impact
Challenge addressed:
Lack of affordable solutions to reduce amount of time spent on care and domestic work (Reduce), Lack of / poor remuneration for care and domestic workers (Reward), Limited redistribution of care and domestic work to other actors in the care economy (Redistribute)
Pathway to impact - 4 Rs: Reduce, Reward, Redistribute
Populations affected: Unpaid domestic workers, Paid domestic workers
Number of people served (2020): Less than 1,000
Number of people served (2019): Less than 1,000
Number of people served (2018): Less than 1,000