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We reviewed over 200 businesses worldwide*, and have identified over 165 businesses operating in the care economy across Latin America, Sub-Saharan Africa and Asia who met the following 4 criteria:
1. Geography focus: operating in project target countries.
2. Care economy impact: business activities recognize, reduce, reward or redistribute care work.
3. Proof of concept: care economy activities at least at the launch stage (none of the businesses are at concept stage).
4. Market-based intervention: already or planning to be financially profitable or to generate income in the medium term.
Out of the mapping we selected 60 businesses to conduct a full profile and showcase potential investment opportunities. These profiles have been created from information and data provided by the business itself. Use the filter on the left to access the businesses profiled.
* Disclaimer: The data presented in the business mapping and profiles is based on information provided by the businesses and has not been independently verified
1. Geography focus: operating in project target countries.
2. Care economy impact: business activities recognize, reduce, reward or redistribute care work.
3. Proof of concept: care economy activities at least at the launch stage (none of the businesses are at concept stage).
4. Market-based intervention: already or planning to be financially profitable or to generate income in the medium term.
Out of the mapping we selected 60 businesses to conduct a full profile and showcase potential investment opportunities. These profiles have been created from information and data provided by the business itself. Use the filter on the left to access the businesses profiled.
* Disclaimer: The data presented in the business mapping and profiles is based on information provided by the businesses and has not been independently verified
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AgeWatch Africa Foundation
Website: agewatchafrica.com
Headquarters: Kenya
Country of Operations: Kenya
Women owned / led: Not women owned or led
![](https://www.the-care-economy-knowledge-hub.org/wp-content/uploads/2022/03/agewatchlogo.png)
About the organization: AgeWatch Africa Foundation (AAF) is a non-profit social enterprise whose mission is to provide compassionate and high-quality care to the elderly in rural Kenya. AAF provides a variety of care services including home care, group day-care, palliative care and a full-service residential care facility. AAF’s customers include economically disadvantaged, those in poor health, people living with disability, and those living alone.
Stage of Growth: Small scale roll-out/Early stage
Types of Services: Elderly-care (Ages 60 and above), Care for persons with special needs (disabled / differently abled persons), Care for people with illnesses
Activities in the care economy: Provision of affordable services that provide care & domestic work
Pathway to impact: Recognize, Reward, Reduce, Redistribute
AYAT Care
Website: ayatcare.com
Headquarters: Bangladesh
Country of Operations: Bangladesh
Women owned / led: Founded by at least one woman, At least 30% women in senior leadership positions
![](https://www.the-care-economy-knowledge-hub.org/wp-content/uploads/2022/03/ayatcare.png)
About the organization: AYAT Care provides personnel for care services which are tailored to the needs of the care receiver and includes health monitoring, mental health support and medical advice, in addition to traditional care for children and the elderly. It makes professional care services available to its customers by providing training for its care-givers. It provides employment opportunities to mostly female youth, who have dropped out from school, while serving customers who find it difficult to find trained and dependable caregivers. Although profit oriented, AYAT care is not profitable yet. It plans to become profitable in the next 3 years.
Stage of Growth: Small scale roll-out/Early stage
Types of Services: Child-care (Ages 6 and above), Elderly-care (Ages 60 and above), Care for persons with special needs (disabled / differently abled persons), Care for people with illnesses
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers
Pathway to impact: Recognize, Reward, Redistribute
HandyMama.co Ltd
Website: handymama.co
Headquarters: Bangladesh
Country of Operations: Bangladesh
Women owned / led: None
![](https://www.the-care-economy-knowledge-hub.org/wp-content/uploads/2022/03/handymama.jpeg)
About the organization: HandyMama is an on-demand home services platform in Bangladesh. This for-profit company connects its customers with trained and verified service providers, such as professional cleaners, maintenance people, packers and movers. The company’s workforce includes 40% women and it intends to launch other services such as cooking, cleaning and laundry services soon. HandyMama is able to reduce the burden of care work by providing affordable and standardized domestic services.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Domestic services, Labour saving solutions
Activities in the care economy: Provision of technology, services & policies/practice that improve conditions for domestic & care worker
Pathway to impact: Recognize, Reward, Redistribute
HelloTask
Website: hellotask.app
Headquarters: Singapore
Country of Operations: Bangladesh
Women owned / led: None
![](https://www.the-care-economy-knowledge-hub.org/wp-content/uploads/2022/03/hellotask.jpeg)
About the organization: HelloTask is a for-profit online platform that connects domestic workers to potential employers in Bangladesh. In developing countries, most care workers are not smartphone users, which has excluded them from digital opportunities. The company has built a technology that connects any mobile phone user to employers in real-time. Through its model, HelloTask improves access to opportunities for domestic workers.
Stage of Growth: Small scale roll-out/Early stage
Types of Services: Domestic services
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers
Pathway to impact: Recognize, Reward, Redistribute
Jazza Centre Limited
Website: www.jazzacentre.com
Headquarters: Kenya
Country of Operations: Kenya
Women owned / led: Founded by at least one woman
![](https://www.the-care-economy-knowledge-hub.org/wp-content/uploads/2022/04/jazzacentree.png)
About the organization: Jazza Centre is a for-profit social enterprise that trains and places domestic workers in Kenya. The enterprise formalizes the employment process for domestic workers by ensuring that domestic workers and employers sign employment contracts. Jazza Centre increases recognition and reward for domestic workers by negotiating fair terms of employment and skill development. It reduces the burden of care work in households through provision of trained domestic workers.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Child-care (Ages 6 and above), Elderly-care (Ages 60 and above), Care for persons with special needs (disabled / differently abled persons), Domestic services
Activities in the care economy: Provision of technology, services & policies/practice that improve conditions for domestic & care worker
Pathway to impact: Recognize, Reward, Redistribute
Kidogo
Website: www.kidogo.co
Headquarters: Kenya
Country of Operations: Kenya
Women owned / led: Founded by at least one woman
![](https://www.the-care-economy-knowledge-hub.org/wp-content/uploads/2022/03/kidogo.webp)
About the organization: Kidogo is a non-profit social enterprise that improves access to high-quality, affordable early childhood care & education in Kenya’s low-income communities. Kidogo supports women entrepreneurs to initiate or improve the quality of their own, community-based childcare micro-businesses. Kidogo reduces care work as parents have access to quality childcare service at the centres. 82% of Kidogo kids hit developmental goals. Kidogo kids receive health and nutrition interventions, that have also led to a 41% reduction in stunting.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5)
Activities in the care economy: Provision of affordable services that provide care & domestic work
Pathway to impact: Recognize, Reward, Redistribute
LivelyHoods Kenya
Website: www.livelyhoods.org
Headquarters: Kenya
Country of Operations: Kenya
Women owned / led: Founded by at least one woman, At least 30% women in senior leadership positions, At least 30% of women in board of directors
![](https://www.the-care-economy-knowledge-hub.org/wp-content/uploads/2022/04/livelyhoods.png)
About the organization: Livelyhoods Kenya is a non-profit social enterprise that provides last-mile distribution of essential items in slum communities of Kenya. Livelyhoods Kenya trains women who work as sales agents in the community. Through its intervention, Livelyhoods has enabled women to purchase products that have reduced their care work, including cookstove and solar lights. Adoption of these products has reduced household expenditures and drudgery for women.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Domestic services, Labour saving solutions
Activities in the care economy: Provision of affordable services that provide care & domestic work
Pathway to impact: Reduce, Reward
Sitly
Website: www.sitly.co
Headquarters: Netherlands
Country of Operations: Argentina, Mexico, Colombia, other Latin America countries
Women owned / led: Information not available
![](https://www.the-care-economy-knowledge-hub.org/wp-content/uploads/2022/04/sitly.jpg)
About the organization: Sitly is a platform that connects families with nannies and babysitters. Sitly is built by parents, for parents. They want kids to have the best care, and parents to have peace of mind when they can’t take care of their kids. Sitly is now the fastest-growing platform that allows babysitters, nannies, and families to connect while it recognizes and dignifies people’s work dedicated to childcare.
Stage of Growth: Established/Mature
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Child-care (Ages 6 and above)
Activities in the care economy: Provision of affordable services that provide care & domestic work (e.g. affordable daycare services in rural areas)
Pathway to impact: Reduce, Reward, Redistribute
Strong Start
Website: www.strongstart.co.ke
Headquarters: Kenya
Country of Operations: Kenya
Women owned / led: Founded by at least one woman, At least 51% owned by women, At least 30% women in senior leadership positions, At least 30% of women in board of directors
![](https://www.the-care-economy-knowledge-hub.org/wp-content/uploads/2022/03/strongstart.webp)
About the organization: Strong Start is a for-profit company that provides caregivers and domestic staff in Kenya with technical skills training in early childhood development, household management, self advocacy and job search training. It connects with caregivers and domestic staff through community micropods and blended trainings to support them in advancing their technical and advocacy skills at their workplaces. The enterprise has trained 144 caregivers via live blended trainings and worked with 634 caregivers in micropod & playgroup programs. The company’s services not only reduce the burden of care work but also upskill caregivers and domestic workers.
Stage of Growth: Small scale roll-out/Early stage
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Domestic services
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers
Pathway to impact: Recognize, Reward
The Mother Goose Kenya
Website: themothergoosekenya.com
Headquarters: Kenya
Country of Operations: Kenya
Women owned / led: Founded by at least one woman, At least 51% owned by women, At least 30% women in senior leadership positions
About the organization: The Mother Goose Kenya is a community-based organization (CBO) that focuses on helping communities improve the quality of child-care focusing on the following themes: empowering women and parents, parenting solutions and quality childcare solutions. The entity’s services reduce the burden of unpaid care work families through provision of domestic workers. Furthermore, the entity also empowers domestic workers by providing trainings and placements.
Stage of Growth: Established/Mature
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Child-care (Ages 6 and above), Domestic services
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers
Pathway to impact: Recognize, Redistribute, Redistribute, Reward
Uthabiti Africa
Website: www.uthabitiafrica.org
Headquarters: Kenya
Country of Operations: Kenya
Women owned / led: At least 30% women in senior leadership positions, At least 30% of women in board of directors
![](https://www.the-care-economy-knowledge-hub.org/wp-content/uploads/2022/04/uthabiti.jpg)
About the organization: Uthabiti is a for-profit entity that exists to accelerate early childhood care, education and development (ECCED) in Africa. It accelerates access to quality and affordable childcare services for all. The organization redistributes care and domestic work by coordinate collaboration among childcare actors, facilitates organizing of childcare entrepreneurs and service providers; as well as influences creation of an enabling policy environment that supports child care enterprises and the childcare workforce to thrive. In 2021, the entity has also set up a non-profit entity.
Stage of Growth: Small scale roll-out/Early stage
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5)
Activities in the care economy: Provision of technology, services & policies/practice that improve conditions for domestic & care worker
Pathway to impact: Recognize, Reward, Redistribute
Xalco Ltd – Trading as “UJUZI FURSA AFRICA” “HOMECARE360” “COMFORTCARE360”
Website: www.homecare-360.com
Headquarters: Kenya
Country of Operations: Kenya, South Sudan
Women owned / led: Founded by at least one woman, At least 51% owned by women, At least 30% women in senior leadership positions, At least 30% of women in board of directors
![](https://www.the-care-economy-knowledge-hub.org/wp-content/uploads/2022/03/WhatsApp-Image-2022-03-15-at-16.07.01.jpeg)
About the organization: Xalco Ltd is a social enterprise that trains and certifies caregivers in Kenya and South Sudan. Its services include provision home health care services such as asssitance to daily living, companionship to elders, post operation/surgery patients, mentally ill elders, among others. The enterprise leverages an online platform to connect caregivers to customers. Its services not only reduce the burden of care work but also provide trainings to caregivers.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Elderly-care (Ages 60 and above), Care for persons with special needs (disabled / differently abled persons), Care for people with illnesses, Labour saving solutions
Activities in the care economy: Provision of affordable services that provide care & domestic work
Pathway to impact: Recognize, Reward, Redistribute