We reviewed over 200 businesses worldwide*, and have identified over 165 businesses operating in the care economy across Latin America, Sub-Saharan Africa and Asia who met the following 4 criteria: 
1. Geography focus: operating in project target countries.
2. Care economy impact: business activities recognize, reduce, reward or redistribute care work.
3. Proof of concept: care economy activities at least at the launch stage (none of the businesses are at concept stage).
4. Market-based intervention: already or planning to be financially profitable or to generate income in the medium term.

Out of the mapping we selected 60 businesses to conduct a full profile and showcase potential investment opportunities. These profiles have been created from information and data provided by the business itself. Use the filter on the left to access the businesses profiled.

* Disclaimer: The data presented in the business mapping and profiles is based on information provided by the businesses and has not been independently verified

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Gestika

Website: xeniors.org
Headquarters: Uruguay

Country of Operations: Uruguay, Colombia, Other Latin America Countries
Women owned / led: At least 30% women in senior leadership positions
About the organization: Gestika is a collaborative dictionary of sign language, the first of its kind. It works through a mobile application in which users can search for sign videos, ask other users to sign words or expressions they do not know and contribute their videos. Gestika’s mission is to expand to more countries in LATAM and the world to improve communication for deaf people and improve their quality of life.
Stage of Growth: Small scale roll-out/Early stage
Types of Services: Care for persons with special needs (disabled / differently abled persons)
Pathway to impact: Reduce

GoSenior/GoElegido

Headquarters: Colombia

Country of Operations: Colombia
Women owned / led: Information not available
About the organization: GoSenior is a GoElegido platform that offers specialized transportation for seniors to help them perform their daily tasks, such as going to doctor’s appointments and back home, the bank, or wherever they need to go. They innovate the connection between users and chosen drivers safely and conveniently. GoElegido guarantees a fast and safe service through its app thanks to its advanced technology platform that connects users and drivers in real-time. Trips are monitored through a platform, guaranteeing safety during the trip. In addition, and for families’ peace of mind, users can see the driver’s profile assigned to seniors, including full name, headshot, and ratings from other users.
Stage of Growth: Small scale roll-out/Early stage
Types of Services: Elderly-care (Ages 60 and above)
Activities in the care economy: Provision of affordable services that provide care & domestic work (e.g. affordable daycare services in rural areas)
Pathway to impact: Reduce, Redistribute

HandyMama.co Ltd

Website: handymama.co
Headquarters: Bangladesh

Country of Operations: Bangladesh
Women owned / led: None
For more information, download the full
business profile here
About the organization: HandyMama is an on-demand home services platform in Bangladesh. This for-profit company connects its customers with trained and verified service providers, such as professional cleaners, maintenance people, packers and movers. The company’s workforce includes 40% women and it intends to launch other services such as cooking, cleaning and laundry services soon. HandyMama is able to reduce the burden of care work by providing affordable and standardized domestic services.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Domestic services, Labour saving solutions
Activities in the care economy: Provision of technology, services & policies/practice that improve conditions for domestic & care worker
Pathway to impact: Recognize, Reward, Redistribute

HelloTask

Headquarters: Singapore

Country of Operations: Bangladesh
Women owned / led: None
For more information, download the full
business profile here
About the organization: HelloTask is a for-profit online platform that connects domestic workers to potential employers in Bangladesh. In developing countries, most care workers are not smartphone users, which has excluded them from digital opportunities. The company has built a technology that connects any mobile phone user to employers in real-time. Through its model, HelloTask improves access to opportunities for domestic workers.
Stage of Growth: Small scale roll-out/Early stage
Types of Services: Domestic services
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers
Pathway to impact: Recognize, Reward, Redistribute

Hogaru

Headquarters: Colombia

Country of Operations: Colombia
Women owned / led: None
For more information, download the full
business profile here

 
About the organization: Hogaru is a digital platform that provides housekeeping, cafeteria and childcare services in Colombia. Hogaru has an innovative and rigorous hiring process and offers cutting-edge technology to manage large groups of keepers/cleaners through a friendly algorithm system for scheduling services. Hogaru´s mission is to formalize and dignify domestic work in Colombia.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Child-care (Ages 1 to 5), Child-care (Ages 6 and above), Domestic services, Labour saving solutions
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of technology, services & policies/practice that improve condition for domestic & care worker (e.g. apps that calculate decent remuneration), Provision of affordable time and labour saving technology and products (e.g. product that makes washing, cooking more efficient)
Pathway to impact: Reduce, Reward, Redistribute

Homsy

Website: homsy.com.co
Headquarters: Colombia

Country of Operations: Colombia
Women owned / led: Founded by at least one woman
About the organization: Homsy is an icon of trust regarding home and vehicle care in Colombia. The company offers a variety of cleaning and disinfecting services, among others, which are performed by hired professionals who love to create lasting relationships and transform environments.
Stage of Growth: Small scale roll-out/Early stage
Types of Services: Domestic services
Activities in the care economy: Provision of technology, services & policies/practice that improve condition for domestic & care worker (e.g. apps that calculate decent remuneration), Provision of affordable time and labour saving technology and products (e.g. product that makes washing, cooking more efficient)
Pathway to impact: Reduce, Reward

Imvubu Projects Pty Ltd trading as Hippo Roller

Headquarters: South Africa

Country of Operations: Colombia, Ethiopia, Ghana, Kenya, Nigeria, South Africa, Tanzania, Zambia, and most sub-saharan African countries
Women owned / led: None
For more information, download the full
business profile here

 
About the organization: Imvubu Projects is a for-profit enterprise trading as Hippo roller. The rollers are an appropriate technology solution designed for tough rural conditions where access to water and water infrastructure is unstable. The rollers are used to transport more water using minimal effort. This reduces the care work undertaken mostly by women, children, and the elderly. Hippo roller’s capacity of 90 Liters provides adequate water for least 2 people to sustain themselves on a daily basis.
Stage of Growth: Small scale roll-out/Early stage
Types of Services: Child-care (Ages 6 and above), Elderly-care (Ages 60 and above), Labour saving solutions
Activities in the care economy: Provision of affordable time and labour saving technology and products
Pathway to impact: Reduce

Intercuidados

Headquarters: Colombia

Country of Operations: Colombia
Women owned / led: Founded by at least one woman
About the organization: Intercuidados is a home nursing care company founded by a professional nurse with 11 years of experience. They serve the elderly, people with limited or reduced mobility, or special caregiving needs, such as chronic diseases, postpartum mothers, and postoperative. Intercuidados guarantees all caregivers have completed technical and formal education in nursing studies, so once candidates approve the selection process, they are directly linked to being hired by the company. For those care workers who lack formal education, Intercuidados provides certificated training in health or care services to help them carry out their work safely.
Stage of Growth: Small scale roll-out/Early stage
Types of Services: Elderly-care (Ages 60 and above), Care for people with illnesses
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of affordable services that provide care & domestic work (e.g. affordable daycare services in rural areas)
Pathway to impact: Recognize, Reward

Kanguritos

Headquarters: Colombia

Country of Operations: Colombia
Women owned / led: Kanguritos is an education and care agency that offers teachers at home able to tailor children’s and parents’ educational needs reliably and safely to contribute to kids’ development. Kanguritos focuses on 0-7 years old children for whom they have developed innovative tools, such as the “neurolab kits,” a toolbox with a pedagogical approach that seeks to strengthen the basic and essential elements for children’s learning.
About the organization: Kanguritos is an education and care agency that offers teachers at home able to tailor children’s and parents’ educational needs reliably and safely to contribute to kids’ development. Kanguritos focuses on 0-7 years old children for whom they have developed innovative tools, such as the “neurolab kits,” a toolbox with a pedagogical approach that seeks to strengthen the basic and essential elements for children’s learning.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Child-care (Ages 6 and above)
Pathway to impact: Reduce, Redistribute

La Lavanderie

Headquarters: Colombia

Country of Operations: Colombia
Women owned / led: Founded by at least one woman
About the organization: La Lavanderie is a digital laundry service company that operates through its app to facilitate washing, drying, ironing, dry cleaning, and tailoring to its clients, all from their homes or office. “Launderers,” the trained staff in laundry services, pick up and deliver customers´ garments, and customers can pay in cash or by card.
Stage of Growth: Not available
Types of Services: Labour saving solutions
Activities in the care economy: Provision of affordable time and labour saving technology and products (e.g. product that makes washing, cooking more efficient)
Pathway to impact: Reduce, Redistribute

Me Cuidas

Website: mecuidas.com
Headquarters: Colombia

Country of Operations: Colombia
Women owned / led: Information not available
About the organization: Me Cuidas is a company that offers flexible care services for children and the elderly, full-time or hourly. Me Cuidas cultivates families’ trust by hiring experienced caregivers with the skills and knowledge to provide high-quality services. Over the years, the company has collaborated with female heads of household, professionals, technicians, and students of careers related to the care of people, contributing to their personal and professional growth.
Stage of Growth: Small scale roll-out/Early stage
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Elderly-care (Ages 60 and above)
Activities in the care economy: Provision of affordable services that provide care & domestic work (e.g. affordable daycare services in rural areas)
Pathway to impact: Reduce, Redistribute

Moner Bondhu

Headquarters: Bangladesh

Country of Operations: Bangladesh
Women owned / led: Information not available
About the organization: Moner Bondhu is a platform to provide care for mental health and well-being service in Bangladesh. Moner Bondhu provides care services through accessible, affordable, convenient professional counselling. It draws recognition to the mental health issues faced by people.
Stage of Growth: Small scale roll-out/Early stage
Types of Services: Care for people with illnesses
Activities in the care economy: Provision of affordable services that provide care & domestic work
Pathway to impact: Reduce

Nannyfy

Website: nannyfy.com
Headquarters: Spain

Country of Operations: Mexico, Colombia, Peru, Honduras, El Salvador, Costa Rica, Guatemala, Argentina, Chile, other Latin America countries
Women owned / led: Founded by at least one woman
About the organization: Nannyfy is a platform guided by “nannies” that promote learning in children to assist parents through digital content. Nannyfy allows parents to offer an interactive and exciting experience for their children from 3 to 12 years of age with live videos that stimulate kids´ learning skills. Nannyfy´s services also include enterprises’ solutions to implement corporate activities with families and their children, among others.
Stage of Growth: Established/Mature
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Child-care (Ages 6 and above)
Activities in the care economy: Provision of affordable services that provide care & domestic work (e.g. affordable daycare services in rural areas)
Pathway to impact: Reduce

Nursing Homecare BD

Headquarters: Bangladesh

Country of Operations: Bangladesh
Women owned / led: Information not available
About the organization: Nursing Homecare BD is a for-profit company that provides home care and nursing services in Bangladesh. It provides home care services for patients and elderly that need assistance for their daily needs. Its services include connecting mothers with nurses to give proper care and support to the newly born babies and infants at home. The company’s services redistribute and reduce care and domestic work within the household.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Child-care (Ages 1 to 5) Child-care (Ages 6 and above) Elderly-care (Ages 60 and above) Care for persons with special needs (disabled / differently abled persons) Care for people with illnesses
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers)
Pathway to impact: Redistribute

Phulki

Headquarters: Bangladesh

Country of Operations: Bangladesh
Women owned / led: Founded by at least one woman, At least 51% owned by women, At least 30% women in senior leadership positions, At least 30% of women in board of directors
For more information, download the full
business profile here
About the organization: Phulki is the pioneer in establishing early childhood development programs in Bangladesh. Phulki provides various training on health issues, woman rights, and vocational trainings such as caregiver training, supervision training and others, to increase women’s financial stability. It has setup childcare facilities in the workplace for women that are employed in garment factories in Bangladesh. Phulki also works with domestic house helpers building their capacity.
Stage of Growth: Established/Mature
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Child-care (Ages 6 and above), Domestic services, Labour saving solutions
Activities in the care economy: Provision of affordable services that provide care & domestic work
Pathway to impact: Reduce, Redistribute

Saber Vivir S.A.S

Headquarters: Colombia

Country of Operations: Colombia
Women owned / led: Information not available
About the organization: Saber Vivir S.A.S is a laboratory borne in 2002 whose mission is to contribute to the well-being of the elderly through the development of products that contribute to preserving their autonomy and maintaining an active lifestyle that allows them to share and live new experiences.
Stage of Growth: Small scale roll-out/Early stage
Types of Services: Elderly-care (Ages 60 and above)
Activities in the care economy: Provision of affordable services that provide care & domestic work (e.g. affordable daycare services in rural areas)
Pathway to impact: Reduce, Redistribute

SerCuidado APP

Headquarters: Mexico

Country of Operations: Mexico
Women owned / led: Founded by at least one woman
About the organization: Ser Cuidado App is a digital platform that offers care services for dependent and non-dependent people who require home care. Their mission is to satisfy the social and physical needs of any person that requires care: children, the elderly, people with illnesses, and people with special needs or disabilities. Ser Cuidado APP provides training to care workers to guarantee good service delivery. Ser Cuidado APP aims for care caregivers to be recognized, better rewarded, and ultimately improve their economic situation.
Stage of Growth: Conceptualization/Design
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Child-care (Ages 6 and above), Elderly-care (Ages 60 and above), Care for persons with special needs (disabled / differently abled persons), Care for people with illnesses, Domestic services, Labour saving solutions
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers)
Pathway to impact: Recognize, Reward, Redistribute

Sitly

Website: www.sitly.co
Headquarters: Netherlands

Country of Operations: Argentina, Mexico, Colombia, other Latin America countries
Women owned / led: Information not available
About the organization: Sitly is a platform that connects families with nannies and babysitters. Sitly is built by parents, for parents. They want kids to have the best care, and parents to have peace of mind when they can’t take care of their kids. Sitly is now the fastest-growing platform that allows babysitters, nannies, and families to connect while it recognizes and dignifies people’s work dedicated to childcare.
Stage of Growth: Established/Mature
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Child-care (Ages 6 and above)
Activities in the care economy: Provision of affordable services that provide care & domestic work (e.g. affordable daycare services in rural areas)
Pathway to impact: Reduce, Reward, Redistribute

Symplifica

Headquarters: Colombia

Country of Operations: Colombia, Mexico
Women owned / led: Founded by at least one woman
For more information, download the full
business profile here

 
About the organization: Symplifica is an innovative platform that seeks to provide social security and extralegal benefits to domestic workers and nannies. Their mission is to offer formalization mechanisms through technological tools that allow domestic workers to improve their quality of life. Symplifica has already impacted 15k employers and generated more than 10 million USD in social security payments. They recently received USD 3 million from Open Society Foundations.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Domestic services, Labour saving solutions
Activities in the care economy: Provision of technology, services & policies/practice that improve condition for domestic & care worker (e.g. apps that calculate decent remuneration)
Pathway to impact: Reward

Tierra Grata

Headquarters: Colombia

Country of Operations: Colombia
Women owned / led: Founded by at least one woman, At least 30% of women in the Board of Directors
For more information, download the full
business profile here
About the organization: It’s a social enterprise that provides access to clean energy, drinking water, and safe sanitation. They design solutions adjusted to rural contexts accompanied by a social intervention process. Tierra Grata’s mission is to accelerate the productivity and economic growth of rural families through access to basic services. They expect to contribute to time reduction in care work and the redistribution of domestic activities to third parties.
Stage of Growth: Small scale roll-out/Early stage
Types of Services: Labour saving solutions
Activities in the care economy: Provision of affordable time and labour saving technology and products (e.g. product that makes washing, cooking more efficient)
Pathway to impact: Reduce