Hogaru

Company overview
Headquarters: Colombia
Countries of Operations: Colombia
Women owned /led: None
Year of founding: 2015
Number of FTEs : >100 FTEs
Legal status of the organization : For-profit
Company overview
Headquarters: Mexico
Countries of Operations: Mexico
Legal status of the organization : For-profit
Year of founding: 2018
Number of FTEs : 5 to 20 FTEs
Women owned / led: Founder
Stage of growth: Mass roll-out/Expansion
Type of services: Child-care (Ages 1 to 5), Child-care (Ages 6 and above), Domestic services, Labour saving solutions
Number of customers (2020): Between 1,000 to 5,000
Number of customers (2019): Between 5,000 to 25,000
Number of customers (2018): Between 5,000 to 25,000
Care economy activities and business model
About the organization:
Hogaru is a digital platform that provides housekeeping, cafeteria and childcare services in Colombia. Hogaru has an innovative and rigorous hiring process and offers cutting-edge technology to manage large groups of keepers/cleaners through a friendly algorithm system for scheduling services. Hogaru´s mission is to formalize and dignify domestic work in Colombia.
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of technology, services & policies/practice that improve condition for domestic & care worker (e.g. apps that calculate decent remuneration), Provision of affordable time and labour saving technology and products (e.g. product that makes washing, cooking more efficient)
Financials
Profitability status: Financially profitable
Revenue USD (2020): Over 1 million
Revenue USD (2019): Over 1 million
Revenue USD (2018): Over 1 million
Pathways to impact
Challenge addressed: Lack of affordable solutions to reduce amount of time spent on care and domestic work (Reduce), Lack of / poor remuneration for care and domestic workers (Reward), Limited redistribution of care and domestic work to other actors in the care economy (Redistribute)
Pathway to impact - 4 Rs: Reduce, Reward, Redistribute
Populations affected: Unpaid domestic workers, Paid domestic workers
Number of people served (2020): Between 5,000 to 25,000
Number of people served (2019): Between 5,000 to 25,000
Number of people served (2018): Between 5,000 to 25,000