Tierra Grata

Company overview
Headquarters: Colombia
Countries of Operations: Colombia
Women owned /led: Founded by at least one woman
Year of founding: 2016
Number of FTEs : 5 to 20 FTEs
Legal status of the organization : Other
Company overview
Headquarters: Mexico
Countries of Operations: Mexico
Legal status of the organization : For-profit
Year of founding: 2018
Number of FTEs : 5 to 20 FTEs
Women owned / led: Founder
Care economy activities and business model
About the organization:
It's a social enterprise that provides access to clean energy, drinking water, and safe sanitation. They design solutions adjusted to rural contexts accompanied by a social intervention process. Tierra Grata's mission is to accelerate the productivity and economic growth of rural families through access to basic services. They expect to contribute to time reduction in care work and the redistribution of domestic activities to third parties.
Activities in the care economy: Provision of affordable time and labour saving technology and products (e.g. product that makes washing, cooking more efficient)
Stage of growth: Small scale roll-out/Early stage
Type of services: Labour saving solutions
Number of customers (2020): 5K- less than 25K
Number of customers (2019): Less than 1K
Number of customers (2018): 1K - less than 5K
Financials
Profitability status: Financially profitable
Revenue USD (2020): 50K- less than 100K
Revenue USD (2019): 10K- less than 50K
Revenue USD (2018): 10K- less than 50K
Pathways to impact
Challenge addressed: Lack of affordable solutions to reduce amount of time spent on care and domestic work (Reduce), Limited redistribution of care and domestic work to other actors in the care economy (Redistribute)
Pathway to impact - 4 Rs: Reduce, Redistribute
Populations affected: Unpaid care workers, Paid care workers, Unpaid domestic workers, Paid domestic workers
Number of people served (2020): 5K- less than 25K
Number of people served (2019): Less than 1K
Number of people served (2018): 1K - less than 5K