We reviewed over 200 businesses worldwide*, and have identified over 165 businesses operating in the care economy across Latin America, Sub-Saharan Africa and Asia who met the following 4 criteria:
1. Geography focus: operating in project target countries.
2. Care economy impact: business activities recognize, reduce, reward or redistribute care work.
3. Proof of concept: care economy activities at least at the launch stage (none of the businesses are at concept stage).
4. Market-based intervention: already or planning to be financially profitable or to generate income in the medium term.
Out of the mapping we selected 60 businesses to conduct a full profile and showcase potential investment opportunities. These profiles have been created from information and data provided by the business itself. Use the filter on the left to access the businesses profiled.
* Disclaimer: The data presented in the business mapping and profiles is based on information provided by the businesses and has not been independently verified
Advenio
Website: advenio.mx
Headquarters: Mexico
Country of Operations: Mexico
Women owned / led: Founded by at least one woman, At least 51% owned by women
About the organization: ADVENIO are centers specialized in stimulating, educating, and developing children from 43 days to 6 years. Backed by more than ten years of experience and with centers in Mexico City, Monterrey, and Guadalajara, ADVENIO offers adequate alternatives daycare centers within corporations, industrial parks, and business centers for families and companies interested in cultivating their human capital. ADVENIO offers customized daycare solutions and personalized projects, including individual online or in-home services, helping to redistribute caring responsibilities to other organizations in society.
This initiative directly impacts people with hearing impairments, reducing the amount of time their caregivers, especially women, spend to allow them to communicate with others.”
This initiative directly impacts people with hearing impairments, reducing the amount of time their caregivers, especially women, spend to allow them to communicate with others.”
Stage of Growth: Established/Mature
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Labour saving solutions
Pathway to impact: Reduce, Redistribute
Aide
Website: www.aide-app.com
Headquarters: Philippines
Country of Operations: Philippines
Women owned / led: Founded by at least one woman
About the organization: AIDE provides reliable and affordable home care services to clients in Philippines. It offers a digital marketplace for healthcare service at home, patients can book an appointment for health care service such as nursing care and doctor home visit. This for-profit company reduces the burden of care work by providing affordable and standardized home-care services.
Stage of Growth: Mass roll-out/Expansion
Types of Services: “Infant-care (children younger than 1-year)
Child-care (Ages 1 to 5) Child-care (Ages 6 and above) Elderly-care (Ages 60 and above) Care for persons with special needs (disabled / differently abled persons) Care for people with illnesses”
Child-care (Ages 1 to 5) Child-care (Ages 6 and above) Elderly-care (Ages 60 and above) Care for persons with special needs (disabled / differently abled persons) Care for people with illnesses”
Activities in the care economy: services & policies/practice that improve condition for domestic & care worker (e.g. apps that calculate decent remuneration)
Pathway to impact: Reduce
Best Care
Website: www.bestcarelatam.com
Headquarters: Uruguay
Country of Operations: Uruguay, Colombia, Costa Rica, Honduras, Other Countries
Women owned / led: Founded by at least one woman, At least 30% women in senior leadership positions
About the organization: Best Care’s mission is to improve the quality of people´s lives. Best Care has a network of caregivers in several countries around the world that provides care, assistance, and support services to people, both in hospitalization and at home. Best Care’s commercial models are affordable to all population segments. They offer services with an innovative commercial model, focused on B2B and B2C.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Child-care (Ages 6 and above), Elderly-care (Ages 60 and above), Care for persons with special needs (disabled / differently abled persons), Care for people with illnesses
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of technology, services & policies/practice that improve condition for domestic & care worker (e.g. apps that calculate decent remuneration), Provision of affordable time and labour saving technology and products (e.g. product that makes washing, cooking more efficient), Provision of affordable services that provide care & domestic work (e.g. affordable daycare services in rural areas), Awareness raising on the care economy through marketing, information campaigns & programmes that raise awareness & increase motivation
Pathway to impact:
Redistribute, Reduce, Reward
Redistribute, Reduce, Reward
Bitmec
Website: bitmec.com
Headquarters: Guatemala
Country of Operations: Guatemala, Other Latin America Countries
Women owned / led: Founded by at least one woman
About the organization: “Bitmec Health Technologies Limited (“Bitmec”) is a Guatemala-based technology startup developing telemedicine tools (hardware + software) that facilitate access to high-quality, cost-effective, and scalable primary healthcare services. Their medical devices seamlessly and efficiently capture health information to prevent diseases. All Bitmec devices are interconnected and IoT-enabled, providing accurate real-time data for healthcare providers and decision-makers.
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Stage of Growth: Small scale roll-out/Early stage
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Child-care (Ages 6 and above), Elderly-care (Ages 60 and above), Care for people with illnesses
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of affordable services that provide care & domestic work (e.g. affordable daycare services in rural areas)
Pathway to impact: Reduce
Earlybird Educare
Website: earlybirdeducare.co.za
Headquarters: South Africa
Country of Operations: South Africa
Women owned / led: Founded by at least one woman
About the organization: Earlybird is a social enterprise that seeks to address the shortage of high-quality early childhood development (ECD) services in South Africa. The entity uses multiple delivery channels to provide children from across the socio-economic spectrum with the tools that they need to thrive at school and beyond. Earlybird has helped reduce the career-family trade-off that particularly affects women as 61% of non-working women in South Africa cite ‘family responsibilities’ as the primary factor that curtails their labour force participation.
Stage of Growth: Established/Mature
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5)
Activities in the care economy: Provision of affordable services that provide care & domestic work
Pathway to impact: Reduce
Eshururu Training Center (ETC)
Website: eshururucenter.com
Headquarters: Ethiopia
Country of Operations: Ethiopia
Women owned / led: Founded by at least one woman
About the organization: ElleSolaire is a solar social enterprise in Senegal. This non-profit enterprise bridges the gap between international manufacturers of breakthrough solar technologies and those who most need their products in remote off-grid communities. ElleSlaire has developed a woman led distribution network and supply chain for products like solar lamps, home solar systems and clean cookstoves. ElleSolaire’s solutions help reduce the amount of time women spend on domestic work, enable children to study after dark and help families to stay connected by mobile phones. So far, the enterprise has helped over 3,500 people and over 125 children with access to affordable electricity.
Stage of Growth: Established/Mature
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Child-care (Ages 6 and above)
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers
Pathway to impact: Recognize, Reduce
HIPOCAMPUS
Website: www.hipocampus.mx
Headquarters: Mexico
Country of Operations: Mexico
Women owned / led: Founded by at least one woman, At least 30% women in senior leadership positions, At least 30% of women in board of directors
About the organization: Hipocampus is a social enterprise that provides high-quality and affordable early childhood care and education for working families in Mexico. Hipocampus partners with employers to provide on-site childcare services fully aligned with parents´ needs. With a B2B business and distribution model, Hipocampus operates under a community-centered approach (ie. providing opportunities to educators-mostly women- from the same communities where the centers operate.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Child-care (Ages 1 to 5), Child-care (Ages 6 and above)
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of affordable services that provide care & domestic work (e.g. affordable daycare services in rural areas)
Pathway to impact: Recognize, Reduce, Redistribute
Jazza Centre Limited
Website: www.jazzacentre.com
Headquarters: Kenya
Country of Operations: Kenya
Women owned / led: Founded by at least one woman
About the organization: Jazza Centre is a for-profit social enterprise that trains and places domestic workers in Kenya. The enterprise formalizes the employment process for domestic workers by ensuring that domestic workers and employers sign employment contracts. Jazza Centre increases recognition and reward for domestic workers by negotiating fair terms of employment and skill development. It reduces the burden of care work in households through provision of trained domestic workers.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Child-care (Ages 6 and above), Elderly-care (Ages 60 and above), Care for persons with special needs (disabled / differently abled persons), Domestic services
Activities in the care economy: Provision of technology, services & policies/practice that improve conditions for domestic & care worker
Pathway to impact: Recognize, Reward, Redistribute
Kiddocare Sdn Bhd
Website: kiddocare.my
Headquarters: Malaysia
Country of Operations: Malaysia
Women owned / led: Founded by at least one woman
About the organization: Kiddocare is an on-demand babysitting platform in Malaysia. It conveniently connects parents with trained and vetted Malaysian babysitters based on their preferred time and location. The for-profit company reduces the burden of care work by providing affordable and standardized home-care services.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Infant-care (children younger than 1-year) Child-care (Ages 1 to 5) Child-care (Ages 6 and above)
Activities in the care economy: Provision of affordable services that provide care & domestic work (e.g. affordable daycare services in rural areas)
Pathway to impact: Reduce, Reward
Kidogo
Website: www.kidogo.co
Headquarters: Kenya
Country of Operations: Kenya
Women owned / led: Founded by at least one woman
About the organization: Kidogo is a non-profit social enterprise that improves access to high-quality, affordable early childhood care & education in Kenya’s low-income communities. Kidogo supports women entrepreneurs to initiate or improve the quality of their own, community-based childcare micro-businesses. Kidogo reduces care work as parents have access to quality childcare service at the centres. 82% of Kidogo kids hit developmental goals. Kidogo kids receive health and nutrition interventions, that have also led to a 41% reduction in stunting.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5)
Activities in the care economy: Provision of affordable services that provide care & domestic work
Pathway to impact: Recognize, Reward, Redistribute
Kiidu
Website: www.kiidu.com
Headquarters: Thailand
Country of Operations: Thailand
Women owned / led: Founded by at least one woman, At least 30% women in senior leadership positions
About the organization: Kiidu’s model empowers domestic workers and care givers with jobs and helps parents find personnel such as nannies, tutors, maids, senior caregivers, nurses and drivers in Thailand. The solution has led to reduced care work through provision of domestic services. This for-profit company intends to expand its services to the Philippines.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Child-care (Ages 6 and above), Elderly-care (Ages 60 and above), Care for persons with special needs (disabled / differently abled persons), Care for people with illnesses, Domestic services, Labour saving solutions
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers
Pathway to impact: Recognize, Reduce, Redistribute
Lively Minds
Website: www.livelyminds.org
Headquarters: United Kingdom
Country of Operations: Ghana, Uganda
Women owned / led: Founded by at least one woman
About the organization: Lively Minds is a non-profit entity that ensures that children in highly deprived communities in Ghana and Uganda receive quality education and care in their early years. Working through government, the Lively Minds programme builds the skills and confidence of marginalised, rural mothers to run educational Play Schemes, and provide nurturing care for their children at home. This improves the quality of life and life-chances for rural children, whilst empowering parents and communities.
Stage of Growth: Established/Mature
Types of Services: Child-care (Ages 1 to 5), Child-care (Ages 6 and above)
Activities in the care economy: Provision of affordable services that provide care & domestic work
Pathway to impact: Reduce
Nanas & Amas
Website: nanasyamas.com
Headquarters: Peru
Country of Operations: Peru
Women owned / led: Founded by at least one woman, At least 51% owned by women, At least 30% women in senior leadership positions, At least 30% of women in board of directors
About the organization: Nanas & Amas connects domestic workers, such as babysitters, home helpers, and elderly caregivers, with families that require their services. This Peruvian agency aims to transform domestic work into a platform so that women who did not have the opportunity to do it at the time can grow, living the happy and prosperous lives that they deserve. Through its platform, Nanas & Amas work to promote domestic work and decent conditions as a tool to build prosperity for the people who do the work. The agency has achieved the approval of a law key to advance domestic workers’ formalization by granting economic incentives to employers. Also, they have started the Student Worker Movement, getting competitors to join them.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Child-care (Ages 6 and above), Elderly-care (Ages 60 and above), Domestic services
Pathway to impact: Reduce, Reward
Nannyfy
Website: nannyfy.com
Headquarters: Spain
Country of Operations: Mexico, Colombia, Peru, Honduras, El Salvador, Costa Rica, Guatemala, Argentina, Chile, other Latin America countries
Women owned / led: Founded by at least one woman
About the organization: Nannyfy is a platform guided by “nannies” that promote learning in children to assist parents through digital content. Nannyfy allows parents to offer an interactive and exciting experience for their children from 3 to 12 years of age with live videos that stimulate kids´ learning skills. Nannyfy´s services also include enterprises’ solutions to implement corporate activities with families and their children, among others.
Stage of Growth: Established/Mature
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Child-care (Ages 6 and above)
Activities in the care economy: Provision of affordable services that provide care & domestic work (e.g. affordable daycare services in rural areas)
Pathway to impact: Reduce
Phulki
Website: www.phulkibd.org
Headquarters: Bangladesh
Country of Operations: Bangladesh
Women owned / led: Founded by at least one woman, At least 51% owned by women, At least 30% women in senior leadership positions, At least 30% of women in board of directors
About the organization: Phulki is the pioneer in establishing early childhood development programs in Bangladesh. Phulki provides various training on health issues, woman rights, and vocational trainings such as caregiver training, supervision training and others, to increase women’s financial stability. It has setup childcare facilities in the workplace for women that are employed in garment factories in Bangladesh. Phulki also works with domestic house helpers building their capacity.
Stage of Growth: Established/Mature
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Child-care (Ages 6 and above), Domestic services, Labour saving solutions
Activities in the care economy: Provision of affordable services that provide care & domestic work
Pathway to impact: Reduce, Redistribute
SerCuidado APP
Website: servicioinmediatodecuidadores.com
Headquarters: Mexico
Country of Operations: Mexico
Women owned / led: Founded by at least one woman
About the organization: Ser Cuidado App is a digital platform that offers care services for dependent and non-dependent people who require home care. Their mission is to satisfy the social and physical needs of any person that requires care: children, the elderly, people with illnesses, and people with special needs or disabilities. Ser Cuidado APP provides training to care workers to guarantee good service delivery. Ser Cuidado APP aims for care caregivers to be recognized, better rewarded, and ultimately improve their economic situation.
Stage of Growth: Conceptualization/Design
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Child-care (Ages 6 and above), Elderly-care (Ages 60 and above), Care for persons with special needs (disabled / differently abled persons), Care for people with illnesses, Domestic services, Labour saving solutions
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers)
Pathway to impact: Recognize, Reward, Redistribute
The Baby Lounge
Website: www.thebabylounge.com.ng
Headquarters: Nigeria
Country of Operations: Nigeria
Women owned / led: Founded by at least one woman, At least 30% of women in senior leadership, At least 30% of women in Board of Directors
About the organization: The Baby Lounge is an end-to-end childcare service solutions provider in Nigeria. This for-profit company offers weekend care, after school home assistance and tutoring, office care and in-house childcare services for working parents of infants, toddlers and young children.
Stage of Growth: Small scale roll-out/Early stage
Types of Services: Child-care (Ages 1 to 5), Child-care (Ages 6 and above)
Activities in the care economy: Provision of affordable services that provide care & domestic work
Pathway to impact: Redistribute, Reduce, Reward
The Mother Goose Kenya
Website: themothergoosekenya.com
Headquarters: Kenya
Country of Operations: Kenya
Women owned / led: Founded by at least one woman, At least 51% owned by women, At least 30% women in senior leadership positions
About the organization: The Mother Goose Kenya is a community-based organization (CBO) that focuses on helping communities improve the quality of child-care focusing on the following themes: empowering women and parents, parenting solutions and quality childcare solutions. The entity’s services reduce the burden of unpaid care work families through provision of domestic workers. Furthermore, the entity also empowers domestic workers by providing trainings and placements.
Stage of Growth: Established/Mature
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Child-care (Ages 6 and above), Domestic services
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers
Pathway to impact: Recognize, Redistribute, Redistribute, Reward
Tiny Totos Kenya
Website: www.tinytotos.com
Headquarters: Kenya
Country of Operations: Kenya, Rwanda
Women owned / led: Founded by at least one woman
About the organization: Tiny Totos is a social enterprise that aims improve informal daycare by partnering with private, informal daycare entrepreneurs and delivering training and investment to upgrade standards, foster business sustainability and deliver improved care to children in Kenya and Rwanda. The enterprise redistributes care work by providing training and content on how to run profitable childcare businesses, create user-friendly childcare content that ensures child, health, development and nutrition is upheld.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5)
Activities in the care economy: Provision of affordable services that provide care & domestic work
Pathway to impact: Reduce
Tu Nanny
Website: www.tunanny.com
Headquarters: Uruguay
Country of Operations: Other Countries
Women owned / led: Founded by at least one woman
About the organization: “It is a pioneering platform for childcare services recognized for its excellent and rigorous selection process of nannies and care professionals. It was founded in 2008 to select the best professionals based on innovative human resources practices and new technologies. Other services offered: Training, entertainment, and school support.
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Stage of Growth: Mass roll-out/Expansion
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Child-care (Ages 6 and above)
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of technology, services & policies/practice that improve condition for domestic & care worker (e.g. apps that calculate decent remuneration)
Pathway to impact: Reduce, Reward