We reviewed over 200 businesses worldwide*, and have identified over 165 businesses operating in the care economy across Latin America, Sub-Saharan Africa and Asia who met the following 4 criteria:
1. Geography focus: operating in project target countries.
2. Care economy impact: business activities recognize, reduce, reward or redistribute care work.
3. Proof of concept: care economy activities at least at the launch stage (none of the businesses are at concept stage).
4. Market-based intervention: already or planning to be financially profitable or to generate income in the medium term.
Out of the mapping we selected 60 businesses to conduct a full profile and showcase potential investment opportunities. These profiles have been created from information and data provided by the business itself. Use the filter on the left to access the businesses profiled.
* Disclaimer: The data presented in the business mapping and profiles is based on information provided by the businesses and has not been independently verified
1. Geography focus: operating in project target countries.
2. Care economy impact: business activities recognize, reduce, reward or redistribute care work.
3. Proof of concept: care economy activities at least at the launch stage (none of the businesses are at concept stage).
4. Market-based intervention: already or planning to be financially profitable or to generate income in the medium term.
Out of the mapping we selected 60 businesses to conduct a full profile and showcase potential investment opportunities. These profiles have been created from information and data provided by the business itself. Use the filter on the left to access the businesses profiled.
* Disclaimer: The data presented in the business mapping and profiles is based on information provided by the businesses and has not been independently verified
aeioTU
Website: www.aeiotu.com
Headquarters: Colombia
Country of Operations: Colombia, Mexico
Women owned / led: Founded by at least one woman
About the organization: aeioTU is a social enterprise created and led by women that develops the full potential of children to transform communities in an innovative and sustainable way. aeioTU partners with public and private actors to provide comprehensive, high-quality care to children from 0 to five years of age, reducing the time families, especially mothers, dedicated to caregiving activities. Through their business model, aeioTU wants to impact the lack of remuneration for care and domestic workers.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Child-care (Ages 1 to 5)
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of affordable services that provide care & domestic work (e.g. affordable daycare services in rural areas)
Pathway to impact: Reward
Best Care
Website: www.bestcarelatam.com
Headquarters: Uruguay
Country of Operations: Uruguay, Colombia, Costa Rica, Honduras, Other Countries
Women owned / led: Founded by at least one woman, At least 30% women in senior leadership positions
About the organization: Best Care’s mission is to improve the quality of people´s lives. Best Care has a network of caregivers in several countries around the world that provides care, assistance, and support services to people, both in hospitalization and at home. Best Care’s commercial models are affordable to all population segments. They offer services with an innovative commercial model, focused on B2B and B2C.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Child-care (Ages 6 and above), Elderly-care (Ages 60 and above), Care for persons with special needs (disabled / differently abled persons), Care for people with illnesses
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of technology, services & policies/practice that improve condition for domestic & care worker (e.g. apps that calculate decent remuneration), Provision of affordable time and labour saving technology and products (e.g. product that makes washing, cooking more efficient), Provision of affordable services that provide care & domestic work (e.g. affordable daycare services in rural areas), Awareness raising on the care economy through marketing, information campaigns & programmes that raise awareness & increase motivation
Pathway to impact:
Redistribute, Reduce, Reward
Redistribute, Reduce, Reward
Corporación Unión Cristal – IMA Limpia
Website: imalimpia.com
Headquarters: Colombia
Country of Operations: Colombia
Women owned / led: At least 30% women in senior leadership positions, At least 30% of women in board of directors
About the organization: IMA Limpia is a social enterprise administratively and operationally led by women who have served as domestic workers, perform cleaning, care, cooking, and washing jobs. These women are certified in the professionalization of domestic service and have access to social security and other benefits that improve their lives. Their priority is the human being, both within the organization and abroad, seeking a warm, responsible, and reliable service.
Stage of Growth: Small scale roll-out/Early stage
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Child-care (Ages 6 and above), Elderly-care (Ages 60 and above), Domestic services, Labour saving solutions
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of technology, services & policies/practice that improve condition for domestic & care worker (e.g. apps that calculate decent remuneration), Provision of affordable time and labour saving technology and products (e.g. product that makes washing, cooking more efficient), Provision of affordable services that provide care & domestic work (e.g. affordable daycare services in rural areas)
Pathway to impact: Recognize, Reduce, Reward
Earlybird Educare
Website: earlybirdeducare.co.za
Headquarters: South Africa
Country of Operations: South Africa
Women owned / led: Founded by at least one woman
About the organization: Earlybird is a social enterprise that seeks to address the shortage of high-quality early childhood development (ECD) services in South Africa. The entity uses multiple delivery channels to provide children from across the socio-economic spectrum with the tools that they need to thrive at school and beyond. Earlybird has helped reduce the career-family trade-off that particularly affects women as 61% of non-working women in South Africa cite ‘family responsibilities’ as the primary factor that curtails their labour force participation.
Stage of Growth: Established/Mature
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5)
Activities in the care economy: Provision of affordable services that provide care & domestic work
Pathway to impact: Reduce
HIPOCAMPUS
Website: www.hipocampus.mx
Headquarters: Mexico
Country of Operations: Mexico
Women owned / led: Founded by at least one woman, At least 30% women in senior leadership positions, At least 30% of women in board of directors
About the organization: Hipocampus is a social enterprise that provides high-quality and affordable early childhood care and education for working families in Mexico. Hipocampus partners with employers to provide on-site childcare services fully aligned with parents´ needs. With a B2B business and distribution model, Hipocampus operates under a community-centered approach (ie. providing opportunities to educators-mostly women- from the same communities where the centers operate.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Child-care (Ages 1 to 5), Child-care (Ages 6 and above)
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of affordable services that provide care & domestic work (e.g. affordable daycare services in rural areas)
Pathway to impact: Recognize, Reduce, Redistribute
Hogaru
Website: www.hogaru.com
Headquarters: Colombia
Country of Operations: Colombia
Women owned / led: None
About the organization: Hogaru is a digital platform that provides housekeeping, cafeteria and childcare services in Colombia. Hogaru has an innovative and rigorous hiring process and offers cutting-edge technology to manage large groups of keepers/cleaners through a friendly algorithm system for scheduling services. Hogaru´s mission is to formalize and dignify domestic work in Colombia.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Child-care (Ages 1 to 5), Child-care (Ages 6 and above), Domestic services, Labour saving solutions
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of technology, services & policies/practice that improve condition for domestic & care worker (e.g. apps that calculate decent remuneration), Provision of affordable time and labour saving technology and products (e.g. product that makes washing, cooking more efficient)
Pathway to impact: Reduce, Reward, Redistribute
Instituto de Promoción y Formación de Trabajadoras del Hogar IPROFOTH
Website: facebook.com/IprofothPeru
Headquarters: Peru
Country of Operations: Peru
Women owned / led: Founded by at least one woman, At least 51% owned by women, At least 30% women in senior leadership positions, At least 30% of women in board of directors
About the organization: IPROFOTH is a Peruvian organization made up and directed 100% by women domestic workers. They offer nursery services for caring for and stimulating children of care workers. The most vulnerable care and domestic workers, mostly migrant women, receive shelter services, training, job placement guidance, and labor rights protection. IPROFOTH’s main challenge is to raise awareness in the recognition and appreciation of the contribution made by women in the care economy. They seek to improve the quality of life of domestic workers, empowering them via good compensations, resilience strategies, and recognition of their contribution to the care economy. Iprofoth’s political action and articulation with civil society pushed the ratification of the International Labor Office’s Convention 189 and the approval of a new law for domestic workers in Peru.
Stage of Growth: Small scale roll-out/Early stage
Types of Services: Child-care (Ages 1 to 5), Child-care (Ages 6 and above), Domestic services
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of technology, services & policies/practice that improve condition for domestic & care worker (e.g. apps that calculate decent remuneration), Provision of affordable services that provide care & domestic work (e.g. affordable daycare services in rural areas), Awareness raising on the care economy through marketing, information campaigns & programmes that raise awareness & increase motivation
Pathway to impact: #N/A
Jazza Centre Limited
Website: www.jazzacentre.com
Headquarters: Kenya
Country of Operations: Kenya
Women owned / led: Founded by at least one woman
About the organization: Jazza Centre is a for-profit social enterprise that trains and places domestic workers in Kenya. The enterprise formalizes the employment process for domestic workers by ensuring that domestic workers and employers sign employment contracts. Jazza Centre increases recognition and reward for domestic workers by negotiating fair terms of employment and skill development. It reduces the burden of care work in households through provision of trained domestic workers.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Child-care (Ages 6 and above), Elderly-care (Ages 60 and above), Care for persons with special needs (disabled / differently abled persons), Domestic services
Activities in the care economy: Provision of technology, services & policies/practice that improve conditions for domestic & care worker
Pathway to impact: Recognize, Reward, Redistribute
Kidogo
Website: www.kidogo.co
Headquarters: Kenya
Country of Operations: Kenya
Women owned / led: Founded by at least one woman
About the organization: Kidogo is a non-profit social enterprise that improves access to high-quality, affordable early childhood care & education in Kenya’s low-income communities. Kidogo supports women entrepreneurs to initiate or improve the quality of their own, community-based childcare micro-businesses. Kidogo reduces care work as parents have access to quality childcare service at the centres. 82% of Kidogo kids hit developmental goals. Kidogo kids receive health and nutrition interventions, that have also led to a 41% reduction in stunting.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5)
Activities in the care economy: Provision of affordable services that provide care & domestic work
Pathway to impact: Recognize, Reward, Redistribute
Kiidu
Website: www.kiidu.com
Headquarters: Thailand
Country of Operations: Thailand
Women owned / led: Founded by at least one woman, At least 30% women in senior leadership positions
About the organization: Kiidu’s model empowers domestic workers and care givers with jobs and helps parents find personnel such as nannies, tutors, maids, senior caregivers, nurses and drivers in Thailand. The solution has led to reduced care work through provision of domestic services. This for-profit company intends to expand its services to the Philippines.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Child-care (Ages 6 and above), Elderly-care (Ages 60 and above), Care for persons with special needs (disabled / differently abled persons), Care for people with illnesses, Domestic services, Labour saving solutions
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers
Pathway to impact: Recognize, Reduce, Redistribute
Lovecare
Website: lovecare.id
Headquarters: Indonesia
Country of Operations: Indonesia
Women owned / led: Founded by at least one woman, At least 30% women in senior leadership positions
About the organization: Lovecare is for-profit entity that provides child and elderly care services in Vietnam through a care matching and reservation system that connects families and caregivers. It increases access to work for caregivers, thus rewarding their efforts. The services also increases access to quality of care service for families, which reduces time spent on care work.
Stage of Growth: Small scale roll-out/Early stage
Types of Services: “Care for people with illnesses, Child-care (Ages 1 to 5)
Child-care (Ages 6 and above)
Elderly-care (Ages 60 and above)”
Child-care (Ages 6 and above)
Elderly-care (Ages 60 and above)”
Activities in the care economy: Provision of affordable services that provide care & domestic work
Pathway to impact: Redistribute
OneSky
Website: www.onesky.org
Headquarters: United States of America
Country of Operations: Vietnam, China, Mongolia
Women owned / led: Founded by at least one woman, At least 51% owned by women, At least 30% women in senior leadership positions
About the organization: Onesky is a non-profit that trains women operating daycares out of their homes in Vietnam’s industrial zones. These daycares serve children of women labouring in nearby factories who do not have access to quality care for their children. It empowers caregivers to establish a responsive relationship with children and create a safe and nurturing learning environment, thereby redistributing care and domestic work whereby young mothers leave their children in the care of onesky trainees to pursue employment or education. Onesky has trained over 75,984 caregivers and impacted 247,753 children.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Child-care (Ages 1 to 5)
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers
Pathway to impact: Recognize, Reward
Phulki
Website: www.phulkibd.org
Headquarters: Bangladesh
Country of Operations: Bangladesh
Women owned / led: Founded by at least one woman, At least 51% owned by women, At least 30% women in senior leadership positions, At least 30% of women in board of directors
About the organization: Phulki is the pioneer in establishing early childhood development programs in Bangladesh. Phulki provides various training on health issues, woman rights, and vocational trainings such as caregiver training, supervision training and others, to increase women’s financial stability. It has setup childcare facilities in the workplace for women that are employed in garment factories in Bangladesh. Phulki also works with domestic house helpers building their capacity.
Stage of Growth: Established/Mature
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Child-care (Ages 6 and above), Domestic services, Labour saving solutions
Activities in the care economy: Provision of affordable services that provide care & domestic work
Pathway to impact: Reduce, Redistribute
Strong Start
Website: www.strongstart.co.ke
Headquarters: Kenya
Country of Operations: Kenya
Women owned / led: Founded by at least one woman, At least 51% owned by women, At least 30% women in senior leadership positions, At least 30% of women in board of directors
About the organization: Strong Start is a for-profit company that provides caregivers and domestic staff in Kenya with technical skills training in early childhood development, household management, self advocacy and job search training. It connects with caregivers and domestic staff through community micropods and blended trainings to support them in advancing their technical and advocacy skills at their workplaces. The enterprise has trained 144 caregivers via live blended trainings and worked with 634 caregivers in micropod & playgroup programs. The company’s services not only reduce the burden of care work but also upskill caregivers and domestic workers.
Stage of Growth: Small scale roll-out/Early stage
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Domestic services
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers
Pathway to impact: Recognize, Reward
The Baby Lounge
Website: www.thebabylounge.com.ng
Headquarters: Nigeria
Country of Operations: Nigeria
Women owned / led: Founded by at least one woman, At least 30% of women in senior leadership, At least 30% of women in Board of Directors
About the organization: The Baby Lounge is an end-to-end childcare service solutions provider in Nigeria. This for-profit company offers weekend care, after school home assistance and tutoring, office care and in-house childcare services for working parents of infants, toddlers and young children.
Stage of Growth: Small scale roll-out/Early stage
Types of Services: Child-care (Ages 1 to 5), Child-care (Ages 6 and above)
Activities in the care economy: Provision of affordable services that provide care & domestic work
Pathway to impact: Redistribute, Reduce, Reward
The Mother Goose Kenya
Website: themothergoosekenya.com
Headquarters: Kenya
Country of Operations: Kenya
Women owned / led: Founded by at least one woman, At least 51% owned by women, At least 30% women in senior leadership positions
About the organization: The Mother Goose Kenya is a community-based organization (CBO) that focuses on helping communities improve the quality of child-care focusing on the following themes: empowering women and parents, parenting solutions and quality childcare solutions. The entity’s services reduce the burden of unpaid care work families through provision of domestic workers. Furthermore, the entity also empowers domestic workers by providing trainings and placements.
Stage of Growth: Established/Mature
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Child-care (Ages 6 and above), Domestic services
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers
Pathway to impact: Recognize, Redistribute, Redistribute, Reward
Tiny Totos Kenya
Website: www.tinytotos.com
Headquarters: Kenya
Country of Operations: Kenya, Rwanda
Women owned / led: Founded by at least one woman
About the organization: Tiny Totos is a social enterprise that aims improve informal daycare by partnering with private, informal daycare entrepreneurs and delivering training and investment to upgrade standards, foster business sustainability and deliver improved care to children in Kenya and Rwanda. The enterprise redistributes care work by providing training and content on how to run profitable childcare businesses, create user-friendly childcare content that ensures child, health, development and nutrition is upheld.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5)
Activities in the care economy: Provision of affordable services that provide care & domestic work
Pathway to impact: Reduce
Uthabiti Africa
Website: www.uthabitiafrica.org
Headquarters: Kenya
Country of Operations: Kenya
Women owned / led: At least 30% women in senior leadership positions, At least 30% of women in board of directors
About the organization: Uthabiti is a for-profit entity that exists to accelerate early childhood care, education and development (ECCED) in Africa. It accelerates access to quality and affordable childcare services for all. The organization redistributes care and domestic work by coordinate collaboration among childcare actors, facilitates organizing of childcare entrepreneurs and service providers; as well as influences creation of an enabling policy environment that supports child care enterprises and the childcare workforce to thrive. In 2021, the entity has also set up a non-profit entity.
Stage of Growth: Small scale roll-out/Early stage
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5)
Activities in the care economy: Provision of technology, services & policies/practice that improve conditions for domestic & care worker
Pathway to impact: Recognize, Reward, Redistribute