We reviewed over 200 businesses worldwide*, and have identified over 165 businesses operating in the care economy across Latin America, Sub-Saharan Africa and Asia who met the following 4 criteria:
1. Geography focus: operating in project target countries.
2. Care economy impact: business activities recognize, reduce, reward or redistribute care work.
3. Proof of concept: care economy activities at least at the launch stage (none of the businesses are at concept stage).
4. Market-based intervention: already or planning to be financially profitable or to generate income in the medium term.
Out of the mapping we selected 60 businesses to conduct a full profile and showcase potential investment opportunities. These profiles have been created from information and data provided by the business itself. Use the filter on the left to access the businesses profiled.

* Disclaimer: The data presented in the business mapping and profiles is based on information provided by the businesses and has not been independently verified

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ACOMPAÑAMIENTO COLOMBIA

Headquarters: Colombia

Country of Operations: Colombia
Women owned / led: Founded by at least one woman, At least 51% owned by women, At least 30% women in senior leadership positions, At least 30% of women in board of directors
About the organization: The company brings solutions for the supply and demand of the care economy sector. They offer elderly care, care for people with illnesses or disabilities, childcare, and domestic services while addressing formalization challenges of care workers. Simultaneously, the organization positively impacts women’s employment, providing them with opportunities to get social protection and fair rewards. This model is suitable for women who might need flexible jobs. They also receive training and can monitor their progress through a platform that uses gamification techniques.
Stage of Growth: Launch/Pilot
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Child-care (Ages 6 and above), Elderly-care (Ages 60 and above), Care for persons with special needs (disabled / differently abled persons), Care for people with illnesses, Domestic services
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of technology, services & policies/practice that improve condition for domestic & care worker (e.g. apps that calculate decent remuneration), Provision of affordable services that provide care & domestic work (e.g. affordable daycare services in rural areas), Awareness raising on the care economy through marketing, information campaigns & programmes that raise awareness & increase motivation
Pathway to impact: Reward

Activida (Powered by Nymbl)

Website: activida.cl
Headquarters: Chile

Country of Operations: Chile, Argentina
Women owned / led: Founded by at least one woman, At least 30% women in senior leadership positions, At least 30% of women in board of directors
About the organization: Activida is a mission-driven, for-profit, and principled organization. It offers a fall and fragility prevention solution for older adults by providing them with: (a) an app that they can easily and quickly download and engage with by using a smart device (tablet or phone) or via web if they do not own or use a smart phone. The app is specially designed to reduce their individual risk of falling -and thus of potentially becoming fragile or dependent by offering them a personalized program whereby they train their balance and mobility in no more than 10 minutes x day, 5x per week, in the comfort, safety, and privacy of their home…
Stage of Growth: Launch / Pilot
Types of Services: Elderly-care (Ages 60 and above)
Pathway to impact: Reduce, Redistribute

Activos

Headquarters: Chile

Country of Operations: Chile
Women owned / led: Founded by at least one woman, At least 51% owned by women, At least 30% women in senior leadership positions
About the organization: Activos is a Chilean web platform that delivers home care services by qualified assistants based on care needs assessment for their users. Activos provides training for their assistants and has a support line available for caregivers and their family members. Through their methodology approach, Activos aims to enhance the quality of life of its users by promoting active routines that plan day-to-day activities. Activo’s team is looking to optimize administrative expenses associated with shifts coordination and aims to proportionate affordable solutions to reduce time spent on care and domestic work.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Elderly-care (Ages 60 and above), Care for people with illnesses
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of affordable services that provide care & domestic work (e.g. affordable daycare services in rural areas)
Pathway to impact: Reduce, Redistribute

Advenio

Website: advenio.mx
Headquarters: Mexico

Country of Operations: Mexico
Women owned / led: Founded by at least one woman, At least 51% owned by women
About the organization: ADVENIO are centers specialized in stimulating, educating, and developing children from 43 days to 6 years. Backed by more than ten years of experience and with centers in Mexico City, Monterrey, and Guadalajara, ADVENIO offers adequate alternatives daycare centers within corporations, industrial parks, and business centers for families and companies interested in cultivating their human capital. ADVENIO offers customized daycare solutions and personalized projects, including individual online or in-home services, helping to redistribute caring responsibilities to other organizations in society.
This initiative directly impacts people with hearing impairments, reducing the amount of time their caregivers, especially women, spend to allow them to communicate with others.”
Stage of Growth: Established/Mature
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Labour saving solutions
Pathway to impact: Reduce, Redistribute

Asistta

Headquarters: Colombia

Country of Operations: Colombia
Women owned / led: Founded by at least one woman, At least 51% owned by women, At least 30% women in senior leadership positions, At least 30% of women in board of directors
For more information, download the full
business profile here

 
About the organization: Asistta is a Colombian platform that connects health professionals with users who require home services, medicine administration, physiotherapy, respiratory therapy, psychological services, nutrition, speech therapy, and nursing. Around 90% of its workforce are women. The Asistta platform is focused on supporting informal caregivers to enter the economy through an academic support network. In addition, it provides caregivers with the necessary training to enter the labor market by giving them the possibility of learning from home.
Stage of Growth: Small scale roll-out/Early stage
Types of Services: Infant-care (children younger than 1-year), Elderly-care (Ages 60 and above), Care for persons with special needs (disabled / differently abled persons), Care for people with illnesses
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of technology, services & policies/practice that improve condition for domestic & care worker (e.g. apps that calculate decent remuneration), Provision of affordable services that provide care & domestic work (e.g. affordable daycare services in rural areas)
Pathway to impact: Reward, Redistribute

Babysits

Headquarters: Netherlands

Country of Operations: Argentina, Chile, Colombia, Costa Rica, Mexico, Peru, Other Latin America Countries
Women owned / led: At least 30% women in senior leadership positions
About the organization: Babysits is a company that offers families in Latam a platform for childcare so they can feel their children are in the best hands. The safety and comfort of children are Babysits’ top priority. The tool allows parents to take mandatory government measures and other activities to eliminate parental concerns in taking care of their children. In addition, Babysits offers multiple resources, such as childcare tips and craft activities, designed for parents to spend quality time with their kids. Their mission is to empower communities regarding childcare worldwide.
Stage of Growth: Established/Mature
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Child-care (Ages 6 and above)
Pathway to impact: Reduce, Redistribute

Best Care

Headquarters: Uruguay

Country of Operations: Uruguay, Colombia, Costa Rica, Honduras, Other Countries
Women owned / led: Founded by at least one woman, At least 30% women in senior leadership positions
For more information, download the full
business profile here
About the organization: Best Care’s mission is to improve the quality of people´s lives. Best Care has a network of caregivers in several countries around the world that provides care, assistance, and support services to people, both in hospitalization and at home. Best Care’s commercial models are affordable to all population segments. They offer services with an innovative commercial model, focused on B2B and B2C.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Child-care (Ages 6 and above), Elderly-care (Ages 60 and above), Care for persons with special needs (disabled / differently abled persons), Care for people with illnesses
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of technology, services & policies/practice that improve condition for domestic & care worker (e.g. apps that calculate decent remuneration), Provision of affordable time and labour saving technology and products (e.g. product that makes washing, cooking more efficient), Provision of affordable services that provide care & domestic work (e.g. affordable daycare services in rural areas), Awareness raising on the care economy through marketing, information campaigns & programmes that raise awareness & increase motivation
Pathway to impact:
Redistribute, Reduce, Reward

CACEH

Headquarters: Mexico

Country of Operations: Mexico
Women owned / led: Founded by at least one woman, At least 51% owned by women, At least 30% of women in board of directors
For more information, download the full
business profile here
About the organization: CACEH (Centro Nacional para la Capacitación Profesional y Liderazgo de las Empleadas del Hogar) is a Mexican non-profit organization founded and led by women who are former household workers. The organization promotes the professionalization of household workers and advocates for their rights.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Domestic services
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of technology, services & policies/practice that improve condition for domestic & care worker (e.g. apps that calculate decent remuneration), Awareness raising on the care economy through marketing, information campaigns & programmes that raise awareness & increase motivation
Pathway to impact: Recognize, Reward

Corporación Unión Cristal – IMA Limpia

Headquarters: Colombia

Country of Operations: Colombia
Women owned / led: At least 30% women in senior leadership positions, At least 30% of women in board of directors
For more information, download the full
business profile here

 
About the organization: IMA Limpia is a social enterprise administratively and operationally led by women who have served as domestic workers, perform cleaning, care, cooking, and washing jobs. These women are certified in the professionalization of domestic service and have access to social security and other benefits that improve their lives. Their priority is the human being, both within the organization and abroad, seeking a warm, responsible, and reliable service.
Stage of Growth: Small scale roll-out/Early stage
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Child-care (Ages 6 and above), Elderly-care (Ages 60 and above), Domestic services, Labour saving solutions
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of technology, services & policies/practice that improve condition for domestic & care worker (e.g. apps that calculate decent remuneration), Provision of affordable time and labour saving technology and products (e.g. product that makes washing, cooking more efficient), Provision of affordable services that provide care & domestic work (e.g. affordable daycare services in rural areas)
Pathway to impact: Recognize, Reduce, Reward

Dame una mano

Headquarters: Colombia

Country of Operations: Colombia
Women owned / led: At least 30% women in senior leadership positions
About the organization: Dame una mano seeks to support families through home healthcare for people with chronic illnesses or who need constant help in their daily activities. It addresses the lack of affordable solutions to reduce the amount of time spent on care activities while providing training and upskilling workers in the care economy. The organization aims to democratize accompanying or caring services for the elderly to the middle and lower income families.
Stage of Growth: Small scale roll-out/Early stage
Types of Services: Elderly-care (Ages 60 and above), Care for people with illnesses
Activities in the care economy: Provision of affordable services that provide care & domestic work (e.g. affordable daycare services in rural areas)
Pathway to impact: Reduce, Redistribute

Gestika

Website: xeniors.org
Headquarters: Uruguay

Country of Operations: Uruguay, Colombia, Other Latin America Countries
Women owned / led: At least 30% women in senior leadership positions
About the organization: Gestika is a collaborative dictionary of sign language, the first of its kind. It works through a mobile application in which users can search for sign videos, ask other users to sign words or expressions they do not know and contribute their videos. Gestika’s mission is to expand to more countries in LATAM and the world to improve communication for deaf people and improve their quality of life.
Stage of Growth: Small scale roll-out/Early stage
Types of Services: Care for persons with special needs (disabled / differently abled persons)
Pathway to impact: Reduce

Hadas

Website: www.hadas.pe
Headquarters: Peru

Country of Operations: Peru
Women owned / led: Founded by at least one woman, At least 51% owned by women, At least 30% women in senior leadership positions
For more information, download the full
business profile here
About the organization: Hadas is a digital platform that allows its users to request domestic services for houses or offices from any device. Cleaning services are performed by trained and experienced keepers and cleaning professionals. Hadas has an innovative recruitment process, which is totally automated and takes around 48 hours to be completed. They also provide continuing education to all their employees. Hada´s mission is to innovate and reward hourly cleaning services with decent work opportunities powered by the use of technology.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Domestic services
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of technology, services & policies/practice that improve condition for domestic & care worker (e.g. apps that calculate decent remuneration), Provision of affordable time and labour saving technology and products (e.g. product that makes washing, cooking more efficient)
Pathway to impact: Redistribute, Reduce, Reward

HIPOCAMPUS

Headquarters: Mexico

Country of Operations: Mexico
Women owned / led: Founded by at least one woman, At least 30% women in senior leadership positions, At least 30% of women in board of directors
For more information, download the full
business profile here
About the organization: Hipocampus is a social enterprise that provides high-quality and affordable early childhood care and education for working families in Mexico. Hipocampus partners with employers to provide on-site childcare services fully aligned with parents´ needs. With a B2B business and distribution model, Hipocampus operates under a community-centered approach (ie. providing opportunities to educators-mostly women- from the same communities where the centers operate.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Child-care (Ages 1 to 5), Child-care (Ages 6 and above)
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of affordable services that provide care & domestic work (e.g. affordable daycare services in rural areas)
Pathway to impact: Recognize, Reduce, Redistribute

Homely

Headquarters: Mexico

Country of Operations: Mexico
Women owned / led: Founded by at least one woman, At least 51% owned by women, At least 30% of women in board of directors
For more information, download the full
business profile here
About the organization: Homely is a digital platform that connects clients with a trusted cleaning professional for their home or office more easily, quickly, and securely. Employees can choose to provide hourly or fixed contract work. In both cases, domestic workers receive all the legal and social benefits. Homely´s mission is to provide adequate tools for the economic independence of cleaners/keepers and continue expanding to other domestic and care jobs such as caregivers and nurses.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Domestic services
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of technology, services & policies/practice that improve condition for domestic & care worker (e.g. apps that calculate decent remuneration), Provision of affordable time and labour saving technology and products (e.g. product that makes washing, cooking more efficient), Awareness raising on the care economy through marketing, information campaigns & programmes that raise awareness & increase motivation
Pathway to impact: Recognize, Reward, Redistribute

Instituto de Promoción y Formación de Trabajadoras del Hogar IPROFOTH

Headquarters: Peru

Country of Operations: Peru
Women owned / led: Founded by at least one woman, At least 51% owned by women, At least 30% women in senior leadership positions, At least 30% of women in board of directors
For more information, download the full
business profile here
About the organization: IPROFOTH is a Peruvian organization made up and directed 100% by women domestic workers. They offer nursery services for caring for and stimulating children of care workers. The most vulnerable care and domestic workers, mostly migrant women, receive shelter services, training, job placement guidance, and labor rights protection. IPROFOTH’s main challenge is to raise awareness in the recognition and appreciation of the contribution made by women in the care economy. They seek to improve the quality of life of domestic workers, empowering them via good compensations, resilience strategies, and recognition of their contribution to the care economy. Iprofoth’s political action and articulation with civil society pushed the ratification of the International Labor Office’s Convention 189 and the approval of a new law for domestic workers in Peru.
Stage of Growth: Small scale roll-out/Early stage
Types of Services: Child-care (Ages 1 to 5), Child-care (Ages 6 and above), Domestic services
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of technology, services & policies/practice that improve condition for domestic & care worker (e.g. apps that calculate decent remuneration), Provision of affordable services that provide care & domestic work (e.g. affordable daycare services in rural areas), Awareness raising on the care economy through marketing, information campaigns & programmes that raise awareness & increase motivation
Pathway to impact: #N/A

Isla Urbana

Headquarters: Mexico

Country of Operations: Mexico
Women owned / led: Information not available
For more information, download the full
business profile here
About the organization: Isla Urbana is a company that strives to make rainwater harvesting an autonomous, sustainable, and resilient alternative for the water supply of the most vulnerable. Its principal goal is to promote sustainable development in water based on rainwater harvesting. Isla Urbana’s main challenge is to create solutions to reduce the amount of time spent on care and domestic work. Its main motivation is that their country (Mexico) is going through a water crisis and millions of people lack dignified and safe access to this service.
Stage of Growth: Small scale roll-out/Early stage
Types of Services: Labour saving solutions
Activities in the care economy: Provision of technology, services & policies/practice that improve condition for domestic & care worker (e.g. apps that calculate decent remuneration), Provision of affordable time and labour saving technology and products (e.g. product that makes washing, cooking more efficient)
Pathway to impact: Reduce

Kanguritos

Headquarters: Colombia

Country of Operations: Colombia
Women owned / led: Kanguritos is an education and care agency that offers teachers at home able to tailor children’s and parents’ educational needs reliably and safely to contribute to kids’ development. Kanguritos focuses on 0-7 years old children for whom they have developed innovative tools, such as the “neurolab kits,” a toolbox with a pedagogical approach that seeks to strengthen the basic and essential elements for children’s learning.
About the organization: Kanguritos is an education and care agency that offers teachers at home able to tailor children’s and parents’ educational needs reliably and safely to contribute to kids’ development. Kanguritos focuses on 0-7 years old children for whom they have developed innovative tools, such as the “neurolab kits,” a toolbox with a pedagogical approach that seeks to strengthen the basic and essential elements for children’s learning.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Child-care (Ages 6 and above)
Pathway to impact: Reduce, Redistribute

Kingo

Headquarters: Guatemala

Country of Operations: Guatemala
Women owned / led: At least 30% women in senior leadership positions
About the organization: Kingo is a company that provides decentralized solar energy services to families and businesses in off-grid villages around the world, igniting their lives towards a better future. Its main challenge is to create disruptive clean energy technologies that are affordable to all families that need this service.
Stage of Growth: Small scale roll-out/Early stage
Types of Services: Labour saving solutions
Activities in the care economy: Provision of affordable time and labour saving technology and products (e.g. product that makes washing, cooking more efficient)
Pathway to impact: Reduce

Lavapp

Headquarters: Argentina

Country of Operations: Argentina, Mexico, Other Countries
Women owned / led: Founded by at least one woman, At least 30% women in senior leadership positions
For more information, download the full
business profile here
About the organization: Lavapp is the first App in Latin America that connects people with the best laundry stores in their neighborhood, allowing them to manage their orders from their smartphones without leaving their homes and with free delivery. Lavapp’s team’s goal is to become an economic alternative for thousands of people who need an additional income. They are addressing the challenge of the lack of affordable solutions to reduce the amount of time spent on care and domestic work, and the limited redistribution of care and domestic work to other actors in the care economy. The app has been recognized as a dignified and rewarding work tool that helped more than 100 families in 2020.
Stage of Growth: Small scale roll-out/Early stage
Types of Services: Domestic services, Labour saving solutions
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of technology, services & policies/practice that improve condition for domestic & care worker (e.g. apps that calculate decent remuneration), Provision of affordable time and labour saving technology and products (e.g. product that makes washing, cooking more efficient)
Pathway to impact: Reduce, Redistribute

Lavuro

Headquarters: Argentina

Country of Operations: Argentina
Women owned / led: At least 30% women in senior leadership positions
About the organization: Lavuro is a trusted community marketplace in Argentina that combines artificial and human intelligence to provide cleaning and other domestic services. Customers post their tasks to be solved by “lavurantes,” who generate extra income doing what they know best. Lavuro´s primary goal is to offer a product that resolves multiple issues in the range of the care economy so that their users have a multipurpose platform to find solutions to their care needs.
Stage of Growth: Small scale roll-out/Early stage
Types of Services: Domestic services, Labour saving solutions
Pathway to impact: Reduce, Redistribute