We reviewed over 200 businesses worldwide*, and have identified over 165 businesses operating in the care economy across Latin America, Sub-Saharan Africa and Asia who met the following 4 criteria:
1. Geography focus: operating in project target countries.
2. Care economy impact: business activities recognize, reduce, reward or redistribute care work.
3. Proof of concept: care economy activities at least at the launch stage (none of the businesses are at concept stage).
4. Market-based intervention: already or planning to be financially profitable or to generate income in the medium term.
Out of the mapping we selected 60 businesses to conduct a full profile and showcase potential investment opportunities. These profiles have been created from information and data provided by the business itself. Use the filter on the left to access the businesses profiled.
* Disclaimer: The data presented in the business mapping and profiles is based on information provided by the businesses and has not been independently verified
1. Geography focus: operating in project target countries.
2. Care economy impact: business activities recognize, reduce, reward or redistribute care work.
3. Proof of concept: care economy activities at least at the launch stage (none of the businesses are at concept stage).
4. Market-based intervention: already or planning to be financially profitable or to generate income in the medium term.
Out of the mapping we selected 60 businesses to conduct a full profile and showcase potential investment opportunities. These profiles have been created from information and data provided by the business itself. Use the filter on the left to access the businesses profiled.
* Disclaimer: The data presented in the business mapping and profiles is based on information provided by the businesses and has not been independently verified
4Home
Website: www.4home.com.co
Headquarters: Colombia
Country of Operations: Colombia
Women owned / led: Information not available
About the organization: 4Home is an enterprise that leverages a collaborative culture to provide hourly domestic services. 4Home offers services of household cleaning, laundry, and ironing. The company aims to reduce the time invested in domestic chores while positively impacting the lives of domestic workers through formalization and social security benefits.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Domestic services
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of affordable time and labour saving technology and products (e.g. product that makes washing, cooking more efficient)
Pathway to impact: Reduce, Reward, Redistribute
ACOMPAÑAMIENTO COLOMBIA
Website: Not Available
Headquarters: Colombia
Country of Operations: Colombia
Women owned / led: Founded by at least one woman, At least 51% owned by women, At least 30% women in senior leadership positions, At least 30% of women in board of directors
About the organization: The company brings solutions for the supply and demand of the care economy sector. They offer elderly care, care for people with illnesses or disabilities, childcare, and domestic services while addressing formalization challenges of care workers. Simultaneously, the organization positively impacts women’s employment, providing them with opportunities to get social protection and fair rewards. This model is suitable for women who might need flexible jobs. They also receive training and can monitor their progress through a platform that uses gamification techniques.
Stage of Growth: Launch/Pilot
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Child-care (Ages 6 and above), Elderly-care (Ages 60 and above), Care for persons with special needs (disabled / differently abled persons), Care for people with illnesses, Domestic services
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of technology, services & policies/practice that improve condition for domestic & care worker (e.g. apps that calculate decent remuneration), Provision of affordable services that provide care & domestic work (e.g. affordable daycare services in rural areas), Awareness raising on the care economy through marketing, information campaigns & programmes that raise awareness & increase motivation
Pathway to impact: Reward
aeioTU
Website: www.aeiotu.com
Headquarters: Colombia
Country of Operations: Colombia, Mexico
Women owned / led: Founded by at least one woman
About the organization: aeioTU is a social enterprise created and led by women that develops the full potential of children to transform communities in an innovative and sustainable way. aeioTU partners with public and private actors to provide comprehensive, high-quality care to children from 0 to five years of age, reducing the time families, especially mothers, dedicated to caregiving activities. Through their business model, aeioTU wants to impact the lack of remuneration for care and domestic workers.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Child-care (Ages 1 to 5)
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of affordable services that provide care & domestic work (e.g. affordable daycare services in rural areas)
Pathway to impact: Reward
Ayasan
Website: ayasan.vn/aboutus
Headquarters: Thailand
Country of Operations: Indonesia, Vietnam, Thailand, Laos
Women owned / led: At least 30% women in senior leadership positions, At least 30% of women in board of directors
About the organization: Ayasan is a for-profit company that provides personnel for housework and care work to its customers. It is operational in Vietnam, Indonesia, Laos and Thailand and provides personnel for a range of services, such as nannies, tutors, chauffeurs, and caregivers to the elderly. It also provides upskilling and certification to care-givers and provides them opportunities for continued employment.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Domestic services
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers
Pathway to impact: Reduce, Reward
Best Care
Website: www.bestcarelatam.com
Headquarters: Uruguay
Country of Operations: Uruguay, Colombia, Costa Rica, Honduras, Other Countries
Women owned / led: Founded by at least one woman, At least 30% women in senior leadership positions
About the organization: Best Care’s mission is to improve the quality of people´s lives. Best Care has a network of caregivers in several countries around the world that provides care, assistance, and support services to people, both in hospitalization and at home. Best Care’s commercial models are affordable to all population segments. They offer services with an innovative commercial model, focused on B2B and B2C.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Child-care (Ages 6 and above), Elderly-care (Ages 60 and above), Care for persons with special needs (disabled / differently abled persons), Care for people with illnesses
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of technology, services & policies/practice that improve condition for domestic & care worker (e.g. apps that calculate decent remuneration), Provision of affordable time and labour saving technology and products (e.g. product that makes washing, cooking more efficient), Provision of affordable services that provide care & domestic work (e.g. affordable daycare services in rural areas), Awareness raising on the care economy through marketing, information campaigns & programmes that raise awareness & increase motivation
Pathway to impact:
Redistribute, Reduce, Reward
Redistribute, Reduce, Reward
CACEH
Website: www.caceh.org.mx/
Headquarters: Mexico
Country of Operations: Mexico
Women owned / led: Founded by at least one woman, At least 51% owned by women, At least 30% of women in board of directors
About the organization: CACEH (Centro Nacional para la Capacitación Profesional y Liderazgo de las Empleadas del Hogar) is a Mexican non-profit organization founded and led by women who are former household workers. The organization promotes the professionalization of household workers and advocates for their rights.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Domestic services
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of technology, services & policies/practice that improve condition for domestic & care worker (e.g. apps that calculate decent remuneration), Awareness raising on the care economy through marketing, information campaigns & programmes that raise awareness & increase motivation
Pathway to impact: Recognize, Reward
Fair Employment Foundation
Website: www.fairagency.org
Headquarters: Hong Kong
Country of Operations: Philippines, Indonesia, Thailand
Women owned / led: Founded by at least one woman
About the organization: Fair Employment Foundation has hybrid model that consists of a social business and a registered charity. It has a recruitment agency that supports fair and transparent international migration of caregivers from the Philippines, Thailand, and Indonesia. Its non-profit entity provides training programs for domestic workers. Through this hybrid model, it has brought recognition to debt bondage issues within international migration and increased incomes of workers through fair pay.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Domestic services
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers, Provision of affordable services that provide care & domestic work
Pathway to impact: Recognize, Reward
Hadas
Website: www.hadas.pe
Headquarters: Peru
Country of Operations: Peru
Women owned / led: Founded by at least one woman, At least 51% owned by women, At least 30% women in senior leadership positions
About the organization: Hadas is a digital platform that allows its users to request domestic services for houses or offices from any device. Cleaning services are performed by trained and experienced keepers and cleaning professionals. Hadas has an innovative recruitment process, which is totally automated and takes around 48 hours to be completed. They also provide continuing education to all their employees. Hada´s mission is to innovate and reward hourly cleaning services with decent work opportunities powered by the use of technology.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Domestic services
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of technology, services & policies/practice that improve condition for domestic & care worker (e.g. apps that calculate decent remuneration), Provision of affordable time and labour saving technology and products (e.g. product that makes washing, cooking more efficient)
Pathway to impact: Redistribute, Reduce, Reward
HandyMama.co Ltd
Website: handymama.co
Headquarters: Bangladesh
Country of Operations: Bangladesh
Women owned / led: None
About the organization: HandyMama is an on-demand home services platform in Bangladesh. This for-profit company connects its customers with trained and verified service providers, such as professional cleaners, maintenance people, packers and movers. The company’s workforce includes 40% women and it intends to launch other services such as cooking, cleaning and laundry services soon. HandyMama is able to reduce the burden of care work by providing affordable and standardized domestic services.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Domestic services, Labour saving solutions
Activities in the care economy: Provision of technology, services & policies/practice that improve conditions for domestic & care worker
Pathway to impact: Recognize, Reward, Redistribute
Happy Helpers
Website: happyhelpers.ph
Headquarters: Philippines
Country of Operations: Philippines
Women owned / led: Founded by at least one woman, At least 51% owned by women, At least 30% women in senior leadership positions, At least 30% of women in board of directors
About the organization: Happy Helpers is a for-profit, women-led enteprise that provides domestic cleaning services to households and companies in Manila, Philippinnes. These services are provided through a team of locally trained and hired domestic workers. The service provided by Happy Helpers reduces the time spent by women on cleaning at home. It also increase recognition of work done by domestic workers. Happy Helpers has led to increase in income, skills and efficiency among domestic workers.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Domestic services
Activities in the care economy: Provision of affordable services that provide care & domestic work
Pathway to impact: Reduce, Reward
Hogaru
Website: www.hogaru.com
Headquarters: Colombia
Country of Operations: Colombia
Women owned / led: None
About the organization: Hogaru is a digital platform that provides housekeeping, cafeteria and childcare services in Colombia. Hogaru has an innovative and rigorous hiring process and offers cutting-edge technology to manage large groups of keepers/cleaners through a friendly algorithm system for scheduling services. Hogaru´s mission is to formalize and dignify domestic work in Colombia.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Child-care (Ages 1 to 5), Child-care (Ages 6 and above), Domestic services, Labour saving solutions
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of technology, services & policies/practice that improve condition for domestic & care worker (e.g. apps that calculate decent remuneration), Provision of affordable time and labour saving technology and products (e.g. product that makes washing, cooking more efficient)
Pathway to impact: Reduce, Reward, Redistribute
Homely
Website: www.homely.mx
Headquarters: Mexico
Country of Operations: Mexico
Women owned / led: Founded by at least one woman, At least 51% owned by women, At least 30% of women in board of directors
About the organization: Homely is a digital platform that connects clients with a trusted cleaning professional for their home or office more easily, quickly, and securely. Employees can choose to provide hourly or fixed contract work. In both cases, domestic workers receive all the legal and social benefits. Homely´s mission is to provide adequate tools for the economic independence of cleaners/keepers and continue expanding to other domestic and care jobs such as caregivers and nurses.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Domestic services
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of technology, services & policies/practice that improve condition for domestic & care worker (e.g. apps that calculate decent remuneration), Provision of affordable time and labour saving technology and products (e.g. product that makes washing, cooking more efficient), Awareness raising on the care economy through marketing, information campaigns & programmes that raise awareness & increase motivation
Pathway to impact: Recognize, Reward, Redistribute
I.A.B. – Institut Academic of Babies
Website: www.iab-afrique.com
Headquarters: Senegal
Country of Operations: Senegal
Women owned / led: Founded by at least one woman, At least 51% owned by women, At least 30% women in senior leadership positions, At least 30% of women in board of directors
About the organization: I.A.B is a social business that trains care workers in early childhood care. In Senegal, day care centers are not regulated and there is no school that is specifically focused on training related early childhood. As a result, children are less likely to go to nurseries. Through it’s training programs I.A.B has increased the skills of childcare workers, resulting in higher incomes for these workers. I.A.B’s impact includes improved health conditions among toddlers, decent work opportunties for care workers, and increased productivity of parents who are assured that the care and development of their children is in expert hands.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Domestic services
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers
Pathway to impact: Recognize, Reward
Jazza Centre Limited
Website: www.jazzacentre.com
Headquarters: Kenya
Country of Operations: Kenya
Women owned / led: Founded by at least one woman
About the organization: Jazza Centre is a for-profit social enterprise that trains and places domestic workers in Kenya. The enterprise formalizes the employment process for domestic workers by ensuring that domestic workers and employers sign employment contracts. Jazza Centre increases recognition and reward for domestic workers by negotiating fair terms of employment and skill development. It reduces the burden of care work in households through provision of trained domestic workers.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Child-care (Ages 6 and above), Elderly-care (Ages 60 and above), Care for persons with special needs (disabled / differently abled persons), Domestic services
Activities in the care economy: Provision of technology, services & policies/practice that improve conditions for domestic & care worker
Pathway to impact: Recognize, Reward, Redistribute
JupViec.vn
Website: www.jupviec.vn
Headquarters: Vietnam
Country of Operations: Vietnam
Women owned / led: At least 30% women in senior leadership positions
About the organization: JupViec is a platform that recruits, trains and connects domestic workers to customers in Vietnam. The company’s work has led to reduction in care work in households through provision of services by trained workers.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Domestic services
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers
Pathway to impact: Reward
Khema
Website: www.khemahospital.com
Headquarters: Cambodia
Country of Operations: Cambodia
Women owned / led: Information not available
About the organization: Khema is a for-profit health care provider in Cambodia. The entity offers a range of medical services including home care and palliative care services. Its services reduce the burden of care work for families.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Elderly-care (Ages 60 and above) Care for persons with special needs (disabled / differently abled persons) Care for people with illnesses
Activities in the care economy: services & policies/practice that improve condition for domestic & care worker (e.g. apps that calculate decent remuneration)
Pathway to impact: Reward
Kiddocare Sdn Bhd
Website: kiddocare.my
Headquarters: Malaysia
Country of Operations: Malaysia
Women owned / led: Founded by at least one woman
About the organization: Kiddocare is an on-demand babysitting platform in Malaysia. It conveniently connects parents with trained and vetted Malaysian babysitters based on their preferred time and location. The for-profit company reduces the burden of care work by providing affordable and standardized home-care services.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Infant-care (children younger than 1-year) Child-care (Ages 1 to 5) Child-care (Ages 6 and above)
Activities in the care economy: Provision of affordable services that provide care & domestic work (e.g. affordable daycare services in rural areas)
Pathway to impact: Reduce, Reward
Kidogo
Website: www.kidogo.co
Headquarters: Kenya
Country of Operations: Kenya
Women owned / led: Founded by at least one woman
About the organization: Kidogo is a non-profit social enterprise that improves access to high-quality, affordable early childhood care & education in Kenya’s low-income communities. Kidogo supports women entrepreneurs to initiate or improve the quality of their own, community-based childcare micro-businesses. Kidogo reduces care work as parents have access to quality childcare service at the centres. 82% of Kidogo kids hit developmental goals. Kidogo kids receive health and nutrition interventions, that have also led to a 41% reduction in stunting.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5)
Activities in the care economy: Provision of affordable services that provide care & domestic work
Pathway to impact: Recognize, Reward, Redistribute
LivelyHoods Kenya
Website: www.livelyhoods.org
Headquarters: Kenya
Country of Operations: Kenya
Women owned / led: Founded by at least one woman, At least 30% women in senior leadership positions, At least 30% of women in board of directors
About the organization: Livelyhoods Kenya is a non-profit social enterprise that provides last-mile distribution of essential items in slum communities of Kenya. Livelyhoods Kenya trains women who work as sales agents in the community. Through its intervention, Livelyhoods has enabled women to purchase products that have reduced their care work, including cookstove and solar lights. Adoption of these products has reduced household expenditures and drudgery for women.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Domestic services, Labour saving solutions
Activities in the care economy: Provision of affordable services that provide care & domestic work
Pathway to impact: Reduce, Reward
Nanas & Amas
Website: nanasyamas.com
Headquarters: Peru
Country of Operations: Peru
Women owned / led: Founded by at least one woman, At least 51% owned by women, At least 30% women in senior leadership positions, At least 30% of women in board of directors
About the organization: Nanas & Amas connects domestic workers, such as babysitters, home helpers, and elderly caregivers, with families that require their services. This Peruvian agency aims to transform domestic work into a platform so that women who did not have the opportunity to do it at the time can grow, living the happy and prosperous lives that they deserve. Through its platform, Nanas & Amas work to promote domestic work and decent conditions as a tool to build prosperity for the people who do the work. The agency has achieved the approval of a law key to advance domestic workers’ formalization by granting economic incentives to employers. Also, they have started the Student Worker Movement, getting competitors to join them.
Stage of Growth: Mass roll-out/Expansion
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Child-care (Ages 6 and above), Elderly-care (Ages 60 and above), Domestic services
Pathway to impact: Reduce, Reward