We reviewed over 200 businesses worldwide*, and have identified over 165 businesses operating in the care economy across Latin America, Sub-Saharan Africa and Asia who met the following 4 criteria: 
1. Geography focus: operating in project target countries.
2. Care economy impact: business activities recognize, reduce, reward or redistribute care work.
3. Proof of concept: care economy activities at least at the launch stage (none of the businesses are at concept stage).
4. Market-based intervention: already or planning to be financially profitable or to generate income in the medium term.

Out of the mapping we selected 60 businesses to conduct a full profile and showcase potential investment opportunities. These profiles have been created from information and data provided by the business itself. Use the filter on the left to access the businesses profiled.

* Disclaimer: The data presented in the business mapping and profiles is based on information provided by the businesses and has not been independently verified

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SerCuidado APP

Headquarters: Mexico

Country of Operations: Mexico
Women owned / led: Founded by at least one woman
About the organization: Ser Cuidado App is a digital platform that offers care services for dependent and non-dependent people who require home care. Their mission is to satisfy the social and physical needs of any person that requires care: children, the elderly, people with illnesses, and people with special needs or disabilities. Ser Cuidado APP provides training to care workers to guarantee good service delivery. Ser Cuidado APP aims for care caregivers to be recognized, better rewarded, and ultimately improve their economic situation.
Stage of Growth: Conceptualization/Design
Types of Services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Child-care (Ages 6 and above), Elderly-care (Ages 60 and above), Care for persons with special needs (disabled / differently abled persons), Care for people with illnesses, Domestic services, Labour saving solutions
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers)
Pathway to impact: Recognize, Reward, Redistribute